High-Potential Markets Programme

Midem places an emphasis on assisting music professionals from all around the world and encouraging business development and talent discovery.

The high-potential markets programme is developed to assist with the structuring and professionalisation of the music industry in emerging regions to stimulate its international exchanges.

  • Where does it start in 2018: Africa

    Despite their incredible influence over lots of music styles all over the world African countries only represent 2% of the world music market.

    However, with the highest youth population and a rapid adoption of mobile media, the digital revolution has given a new opportunity to export more local artists.

    The African markets, with their diversity and cultural wealth, possess a huge potential.

    With its long-term program, Midem’s ambition is to accelerate this transition by creating bridges between African and international territories to develop sustainable business models and structure the African music industry.

    2018-initiative
  • African Music Markets - the Next Business Opportunity

  • Objectives of the African Forum

    • Create a frame to allow significant discussions
    • Highlight the African creativity, culture and style
    • Share knowledge and professional training
    • Involve politicians and official institutions
    • Facilitate exchanges and international networking to develop business and creativity
  • Local networking meetings in Africa

    4-12 April 2018

    April 4 – South Africa – Johannesburg
    April 6 – Nigeria – Lagos
    April 9 – Ivory Coast – Abidjan
    April 12 – Congo – Brazzaville

    Key local decision makers and international professionals – mobile operators, streaming platforms, publishers, labels, artists, media, politicians… - are invited to join 4 events across Africa.

    The objective is to start the conversation on the structuring of the African music industry and the development of sustainable business models for African labels and artists, to boost African music on a local and international scale.

    The Midem African Forum

    5-8 June 2018

    Inside Midem 2018 in Cannes

    The Midem African Forum will unfold over 4 days to discuss the realities and challenges of these markets and achieve concrete, pragmatic and constructive agreements among the participating decision makers.

    Several formats will facilitate so: panels, thematic conferences, round tables, workshops, networking and meet-ups.

    The Midem African Night

    6-8 June 2018

    Inside Midem 2018 in Cannes

    A dedicated party will be organized with several showcases to highlight the variety of African Music.

  • Sponsors

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