Hail Mary: The Intersection Between Sport & Song

    1. Event Date
      Tue, Jun 4
  1. Event Type
    Conference
  2. Event Theme
    Music & Brands
    Music Business
  3. Audience Type
    Artist
    Manager
  4. Event
    Conferences

Hail Mary: The Intersection Between Sport & Song

04 Jun 2019, 11:45 AM - 12:30 PM

Ca$h Factory
Language:
English

Followed by a Meet the Speakers Session

How Interscope Partnered with ESPN to Infuse Culture in to College Football.

For the past four years, ESPN has tapped Interscope Records artists for the soundtrack to their College Football broadcasts, incorporating dozens of performers, staging secret shows, and live televised performances by the likes of Kendrick Lamar, Imagine Dragons, X Ambassadors, and others. This dynamic partnership has evolved into a multi-channel assault, deepening sports fans’ engagement with music and supercharging Interscope artists’ careers. 

 

This panel will take a look under the hood at how such a partnership was built, what the challenges were, and, most importantly, explore how what lies at the intersection of sports and music is a world of possibilities.

 

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