Hail Mary: The Intersection Between Sport & Song

    1. Event Date
      Tue, Jun 4
  1. Event Type
    Conference
  2. Event Theme
    Music & Brands
    Music Business
  3. Audience Type
    Artist
    Manager
  4. Event
    Conferences

Hail Mary: The Intersection Between Sport & Song

04 Jun 2019, 11:45 AM - 12:30 PM

Ca$h Factory
Language:
English

Followed by a Meet the Speakers Session

How Interscope Partnered with ESPN to Infuse Culture in to College Football.

For the past four years, ESPN has tapped Interscope Records artists for the soundtrack to their College Football broadcasts, incorporating dozens of performers, staging secret shows, and live televised performances by the likes of Kendrick Lamar, Imagine Dragons, X Ambassadors, and others. This dynamic partnership has evolved into a multi-channel assault, deepening sports fans’ engagement with music and supercharging Interscope artists’ careers. 

 

This panel will take a look under the hood at how such a partnership was built, what the challenges were, and, most importantly, explore how what lies at the intersection of sports and music is a world of possibilities.

 

Speakers

  • Berman Steve

    Speaker

      1. Event Date
        Tue, Jun 4
      2. Speaker Category
        Speaker

    Vice Chairman

    Interscope Geffen A&M (USA)

    It’s not at all an exaggeration to say that the music business is in Steve Berman’s blood. His maternal grandfather, Si Waronker founded Liberty...

  • Nieman David

    Speaker

      1. Event Date
        Tue, Jun 4
      2. Speaker Category
        Speaker

    Director of Sports and Gaming

    Interscope Records (USA)

    David Nieman has worked in various fields across the music industry ranging from marketing and sales to artist development and licensing. After...

  • Karp Hannah

    Moderator

      1. Event Date
        Tue, Jun 4
      2. Speaker Category
        Moderator

    Editorial Director

    Billboard Media Group (USA)

    Hannah Karp is the editorial director of Billboard, which she joined as news director in 2017. She previously covered the music industry as a...

  • Ofodile Emeka

    Speaker

      1. Event Date
        Tue, Jun 4
      2. Speaker Category
        Speaker

    VP, Sports Marketing

    ESPN (USA)

    Emeka Ofodile is an award-winning marketer who leverages the power of a story to push brands forward and drive companies toward their strategic...

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