Music & UGC - Developing an Authentic Brand Connection

    1. Event Date
      Tue, Jun 4
  1. Event Type
    Conference
  2. Event Theme
    Music & Brands
  3. Audience Type
    Artist
    Manager
  4. Event
    Conferences

Music & UGC - Developing an Authentic Brand Connection

04 Jun 2019, 10:30 AM - 11:15 AM

Ca$h Factory
Language:
English

Followed by a Meet the Speakers Session

Marketers have long discovered the authentic connection that music and User Generated Content (UGC) can bring to a brand, via viral moments or emotional vibes that authentically ties a cultural moment to a brand.  

In this day and age, creating compelling brand narratives that include both music and UGC can benefit brands exponentially by delivering excitement and consumer participation, resulting in moments that cannot be replicated by any ad campaign.  With the addition of music to a UGC campaign comes the complexity of rights management issues, navigation of copyrights and ownership which can be cost prohibitive and legally unfeasible.

Hear how artists, brands and marketers are coming together in an effort to collaborate in business without leaving the musician behind.  Learn best practices for brands to make a collaboration with musicians and marketers in a process that can be turnkey and wildly successful.

Speakers

  • Choplin Amadea

    Speaker

      1. Event Date
        Tue, Jun 4
      2. Speaker Category
        Speaker

    COO

    Pex (USA)

    Amadea is the COO of Pex, an LA-based video and music search engine with a fingerprinting technology that can identify re-used content, as short as a...

  • Jacks Eric

    Speaker

      1. Event Date
        Tue, Jun 4
      2. Speaker Category
        Speaker

    Chief Creative Officer

    Collab (USA)

    Eric Jacks is the Chief Strategy Officer at Collab – a leading content and creator studio representing a roster of over 500 of the top social media...

  • Webb Rob

    Speaker

      1. Event Date
        Tue, Jun 4
      2. Speaker Category
        Speaker

    VP, Digital Operations

    AWAL (UK)

    Rob is Vice President of Digital Operations for AWAL, Kobalt's alternative to the traditional record label, overseeing the global Digital Supply...

  • A’Harrah Wesley T.

    Moderator

      1. Event Date
        Thu, Jun 6
      2. Speaker Category
        Moderator

    President

    Hyper Orange

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