Speaker Profile

McKenna John

Job TitleCampaign Specialist

Company NameKennaScope


John A. McKenna is a public affairs specialist in the mass media and nonprofit space.  He is founder of KENNASCOPE, a consulting company operating at the intersection of content creation and social impact, launching musICUnits which introduces, develops and promotes music therapy within healthcare and wellness centers.  Recently appointed Executive Director of Operation Respect, he leads innovative efforts to promote peace-building and conflict-resolution through creative and positive forms of expression, including music.  In such capacity he led the mission in staging at the United States Institute of Peace the presentation and performance of student-songwriters from Parkland, Florida, amplifying their voices in the wake of the mass shooting in their community.  He has served Playing For Change Foundation where he secured a multi-year agreement with UNICEF announced at the United Nations on International Day of Peace, directed media relations for the annual Justice on Trial Film Festival led by CNN Top Ten Hero Susan Burton, and steered social-impact campaigns for several film and television projects including “Cesar’s Last Fast,” the compelling account of Cesar Chavez and the United Farm Workers in competition at the Sundance Film Festival.  For a decade he built the base and raised the profile of global mass media trade associations, the National Association of Television Program Executives and the Independent Film & Television Alliance, participating at the major film and television markets, festivals and conferences around the world.  He served as adviser for the Institute on Violence, Abuse and Trauma and Sanctuary of Hope, a groundbreaking project providing essential programs for youth emancipated from foster care.  Additionally, he leads volunteer and fund-raising efforts in support of Divine Mercy Orphanage in the border region of Mexico.  A graduate of UCLA with a degree in international relations, he was a member of the Political Science Honor Society and reported on world affairs for the Daily Bruin.


Conference Sessions

  • Music, Urban Affairs and the Sustainable Development Goals

    06 Jun 2019, 10:45 AM - 11:30 AM, Worldwide Village

    Music Cities Forum Panel In 2015, UN member states adopted the 2030 Agenda for Sustainable Development, including 17 Sustainable Development Goals that address...

    • Language: English
      1. Event
      2. Event Date
        Thu, Jun 6
      3. Event Theme
        Marketing & Promotion
        Music Business

We use cookies to understand how this site is used, collect statistics, optimise this site and deliver content and advertising relevant to your interests.
By continuing to use this site, you accept our use of cookies.