Speaker Profile

León Rebeca

Job TitleCEO & Co-Founder

Company NameLionfish Entertainment & Manager of Juanes, Rosalia, J Balvin (USA)


Frequently listed as one of the few women on industry power player lists like Billboard’s Influential Power 100, Rebeca is the guiding force behind some of the Latin world’s most prolific artists, presiding prominently over the recent globalisation of Latin music.

Her stellar roster includes legendary rocker Juanes - 23 Latin Grammys, 2 Grammys and 17 million records sold worldwide, global reggaeton superstar J Balvin - one of Spotify’s most-streamed and YouTube’s most-viewed artists on the planet who made history in 2019 as the first reggaeton artist to perform on Coachella’s coveted Main Stage, and Rosalia, Latin music’s fastest-rising and Latin Grammy award winning star.  She also works on developing talent, with artists like Dominican trapper Fuego and Grammy-winning producer Sky Rompiendo, the genius behind many of J Balvin’s biggest hits.

Rebeca sits on The Recording Academy’s Diversity and Inclusion Task Force, consistently lands on Billboard’s Women In Music list, and is a board member for She Is The Music.

Rebeca began her career working at multinational record labels. Starting at Sony Music in 199 and moving to EMI Capitol in 2002, these years offered Rebeca a comprehensive education in the music business, serving to sharpen her eye for talent and allowing her to benefit from an invaluable insight on how artist careers are made. In 2007, she was named SVP of Latin Talent at AEG Live/Goldenvoice. During her 11-year tenure at AEG, Rebeca and her phenomenal team established the company as the most important concert promoter for the US Latin market. Under her leadership, her division was the force behind legendary Mexican rock band Mana’s record-breaking 7-night run at Staples Center, as well as promoting sold-out shows across the US for Latin luminaries like Juanes, Jennifer Lopez, J Balvin, Enrique Iglesias, Ricky Martin, Jenni Rivera, Wisin y Yandel, and Romeo Santos, to name a few.

Conference Sessions

  • Rebeca León, CEO & Co-Founder, Lionfish Entertainment & Manager of J Balvin, Juanes & Rosalía (USA)

    06 Jun 2019, 06:00 PM - 06:30 PM, Main Room

    Still one of the few female managers in the business, especially in the Latin industry, Rebeca is considered as a true force and visionary, representing Latin s...

    • Language: English
      1. Event
      2. Event Date
        Thu, Jun 6
      3. Event Theme
        Music Business

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