Speaker Profile

Baker Lara

Job TitleDirector of Business Development

Company NameSongtrust (UK/Ireland)


With a successful track record spanning 14 years in the independent sector, I specialise in event programming, marketing strategy, label & artist relations and diversity. Extensive experience in championing the rights of independent labels and delivering high profile events and marketing campaigns has led to an exceptional network of contacts across the industry, strong negotiation skills and the ability to lead a team to successfully achieve performance targets and company objectives on the most demanding of projects.


My broad portfolio of services includes strategic marketing consultancy, full service event management, project management, PR/media engagement and music and brand partnerships. I also work across a number of projects and initiatives aimed at improving equality and diversity in music, and offer diversity strategy for companies looking to improve and organisations working to effect positive change.


Becoming a consultant in early 2018, my client list has included The Great Escape Festival, Get On Music/Vision Nine Group (BBC Music Introducing Live), the Music Managers Forum (MMF), the International Live Music Conference (ILMC), Liverpool Sound City, the Musicians Union (MU), Space Rocks (www.spacerocksofficial.com), Crying Out Loud Productions (www.cryingoutloud.co.uk), Academy of Contemporary Music (ACM) and more.

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