Speaker Profile

Juarez Jorge

Job TitleCEO & President

Company NameWestwood Entertainment (Mexico)


Jorge Juárez is well known in music industry as game changer. Partnered with David West since 1999, he has developed Westwood Entertainment, one of the most prestigious music managements in Latin America. 


Born and raised in Mexico City, Jorge has studies in Administration, Finance, Copyrights, Music Business and of course, Management. Focused on making big dreams come true, he´s became one of the youngest and most aggressive managers developing strategies and international projects for more than 40 international artists all over Latin America, US latin market and Spain such as Reik, Carlos Rivera, Camila, Sin Bandera, Thalía, Paulina Rubio, Jaime Camil, Gloria Trevi, Lila Downs and Pandora. 


He´s developed great co-managements and partnerships with international artists in all music genres such as urban (Maluma, Nicky Jam, Bad Bunny), anglo artists (New kids On the Block, Backstreet boys, Savage Garden), folk music (Carlos Vives, Silvestre Dangond, Lila Downs), bachata ( Romeo Santos and Prince Royce), and even global classic artists (André Rieu and David Garret). 


His innovative mind and the visionary way to understand the market evolution is one of his biggest trademarks. He always knowns what the industry needs, the digital marketing and streaming, the new music waves, but algo and most important, what the audience is looking for. That´s only one of the reasons he has recently been named on the Billboard List Top 40 under 40 as one the most influential, trustworthy and successful managers in the industry. 


Besides Westwood Entertainment he´s also a leader in different music areas such as production, publishing, special events, brands, A&R and more. 


Created and managed by David West (CEO) and Jorge Juárez (CEO & President), Westwood Entertainment is music company based in Mexico City but leading the music market in Mexico, Latin America, Spain and US Latin Market since 1999. 


With an innovative and unstoppable philosophy, we make sure that every person will get an unforgettable experience and a deep and meaningful connection with our artists and their music. Originally though as a management company, we now own different divisions to provide the best in music experience not only for the artist but for the fans too. 


For 20 years now, we primarily provide aggressive marketing strategies and management services to music artist so they can developpe successful careers in different countries but also we are involved on other areas such as: 


  • New talent management looking for the latest trends in music, emergent artist, new concepts and more. 
  • Booking through ACShows agency, Westwood Entertainment has bought more than 15,000 sold out shows in 15 countries. 
  • Social Media with a deep knowledge of the digital marketing and trends bringing music, news and content to followers. 
  • Streaming market based on precise strategies in partnership with all streaming platforms. 
  • Shows Promotion for international artist, Westwood Entertainment is ranked in the Top 100 worldwide promotors by Pollstar. 
  • Special events working to bring new music experience to brands, but most important, to people. 
  • Sponsorships merging out talent with the biggest brands to create new and powerful contents. 
  • Publishing Area for songwriters promoting their songs and taking care of all the administration such as music rights, royalties, payouts, advances and licensing fees. 


Conference Sessions

  • A Unified Latin Music Market to Foster the Internationalisation of Latin Music

    04 Jun 2019, 04:15 PM - 05:00 PM, Worldwide Village

    Latin America is the fastest growing music market in the world, growing by 16.8% in 2018 according to IFPI’s data. Latin America delivers global hits and stream...

    • Language: English
      1. Event
      2. Event Date
        Tue, Jun 4
      3. Event Theme
        Midem Latin American Forum
        Music Business

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