Speaker Profile

Bryant Cortez

Job TitlePartner

Company NameThe Blueprint Group & Maverick (USA)


Maverick Partner, The Blueprint Group Co-C.E.O., and Young Money Entertainment C.O.O. Cortez “Tez” Bryant became one of the entertainment industry’s pre-eminent managers through identifying and igniting the potential of game-changing outliers such as Lil Wayne, Drake, Nicki Minaj, G-Eazy, and more. An innate ability to spot that elusive “it” factor spearheads his success behind-the-scenes.

Such is the case with Tez’s longest client five-time GRAMMY® Award-winning multiplatinum icon Lil Wayne. The two grew up together as best friends in New Orleans. As Wayne’s star began to rise meteorically in 2004, Tez shuttled back and forth between shows on the weekend and classes at Jackson State University during the week. By the time of his college graduation, he formally stepped into the role of Wayne’s manager, unassumingly founding Bryant Management.

With 2004’s platinum-certified Tha Carter, Wayne commenced a legendary run that continues to this day. Classic albums Tha Carter II and Like Father, Like Son followed in between a storied series of mixtapes before he released his magnum opus, the triple-platinum Tha Carter III—which earned a staggering total of four GRAMMY® Awards and unanimous critical renown. On the eve of Tha Carter III era, Tez joined forces with a fellow manager and entrepreneur Gee Roberson, forging an alliance between his Bryant Management and Roberson’s Hip Hop Since 1978. Simultaneously, Wayne and Tez launched Young Money Entertainment in partnership with Cash Money Records as home to Drake, Nicki Minaj, and more.

As Young Money Entertainment took the industry by storm in 2009, Drake asked Tez to manage him. Tez shepherded Drake’s evolution into one of the world’s biggest stars as both manager and label C.O.O., fueling the impact of multiplatinum albums including Thank Me Later, Take Care, and the GRAMMY® Award-winning Nothing Was The Same. Along the way, Nicki would also sign to The Blueprint Group as a management client under Tez and Roberson.
In 2013, Tez orchestrated a strategic alliance with The Revels Group to co-manage G-Eazy. The Bay Area talent landed two consecutive Top 5 debuts on the Billboard Top 200 with the multiplatinum These Things Happen and When It’s Dark Out.

Throughout his career, Tez has initiated high-profile deals with leading brands, including Samsung, Mountain Dew, Beats By Dre, Apartments.com, and more. Moreover, the industry consistently recognizes him as an innovator with placements on the cover of Billboard Magazine and regular spots on the prestigious “Power 100,” in the “Urban Power Issue,” and in the “40 Under 40” feature. Moreover, Complex lauded him as one of the “25 Most Powerful People in Rap.”


Atlanta-based powerhouse, The Blueprint Group is a conglomerate of its world-renown management company in partnership with Maverick Management and record label imprint BPG Records.


Conference Sessions

  • Branding Deals: a Talk With Cortez Bryant

    04-Jun-2019, 11:15 AM - 11:45 AM, Ca$h Factory

    Followed by a Meet the Speakers Session Exact topic around branding deals you collaborated on to be defined together.

    • Language: English
      1. Event
      2. Event Date
        Tue, Jun 4
      3. Event Theme
        Marketing & Promotion
        Music & Brands
        Music Business

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