Speaker Profile

Simms Dia

Job TitlePresident

Company NameCombs Enterprises (USA)


Dia Simm’s worked her way up to President of Combs Enterprises after Sean “Diddy” Combs initially recruited her to be his assistant in 2005.  She brings her relentless commitment to excellence and her unparalleled track record as a creative strategist and marketer to the leadership team of Combs Enterprises. She has since held numerous roles as part of the Combs executive team, including general manager of advertising and marketing firm, the Blue Flame Agency, and president of Combs Wine & Spirits. Simms oversees business activities across the companies and investments built and cultivated by Mr. Combs including Combs Wine & Spirits, Blue Flame Agency, AQUAhyrdrate, Bad Boy Entertainment, Sean John, Revolt Media, and Capital Prep Harlem.  In 2017 Dia was listed as a powerful executive on Billboard’s annual Women in Music list as well as the Ebony Power 100 list.  In April of 2018 she was an honoree of the Matrix Awards from NYWIC. Dia balances her work and personal life by commuting between Combs Enterprises in New York City and Los Angeles to her home in Baltimore where she resides with her husband and daughter.


Combs Enterprises is a portfolio of businesses and investments built and cultivated by music legend and mogul Sean “Diddy” Combs. Established in 2013, Combs Enterprises includes the brands Bad Boy Entertainment, Sean John, Combs Wine & Spirits (CÎROC and DELEÓN), AQUAhydrate, The Blue Flame Agency, Bad Boy Touring, Janice Combs Publishing, REVOLT Films and REVOLT MEDIA & TV, as well as ENYCE, Zac Posen, and the Combs Foundation. Combs Enterprises is known worldwide for its award-winning, market-defining successes in music, fashion, fragrance, beverage, spirits, marketing, film, television, media and more.

Conference Sessions

  • The Many Facets of Sean "Diddy" Combs' Business: A Talk with Dia Simms

    07 Jun 2019, 11:15 AM - 11:45 AM, Ca$h Factory

    Dia Simms, the executive force behind Sean “Diddy” Combs’ empire, will address delegates at Midem 2019 in an exclusive talk focusing on her branding activities ...

    • Language: English
      1. Event
      2. Event Date
        Fri, Jun 7
      3. Event Theme
        Music & Brands
        Music Business
        Music Genre Focus

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