Speaker Profile

Larsson Patrik

Job TitleA&R & Label Manager

Company NamePlayground Music Scandinavia (Sweden)


A&R at Playground Music, the biggest independent music company across all of Scandinavia, focusing on developing acts within new pop, dance, EDM, electronica and urban, Patrik has been in the music biz over 20 years now and was one of the original founders of the company back in 1999. He had a period away from Playground working as a consultant and manager on a local and international level plus doing loads of lectures/panels/workshops locally and worldwide. Patrik was part of the board for both SOM (the umbrella organisation for all indies) and Export Music Sweden during several years. In that role Patrik was instrumental and key in developing the now established Manifest on Tour concept.


Playground Music Scandinavia was founded in 1999 and is today the largest Nordic indie label with offices in Malmö, Stockholm, Copenhagen, Oslo, Helsinki, Tampere and Tallinn.

We work in several areas. We have four labels to which we sign own artists: Playground, Diesel, Masa Music and Uniform Beat. We work with A&R, marketing, digital development and publishing for new artists as well as our catalog. For a long time, we have also been the Scandinavian representative for a large number of foreign record labels and distributor digitally and physically for a large number of Nordic companies.


We work globally to promote and monitor both our own and our artists' rights. We are represented on all digital platforms and are also the sole YouTube certified record company in the Nordic region. We engage in the Nordic independent organizations as well as IMPALA and WIN, and have signed the Fair Digital Deal Declaration, initiated by WIN to improve transparency towards artists. We do this in order to underline our commitment to fairness and transparency in the music industry.  


Conference Sessions

  • Flexibility Is Everything In The Modern Music-Strategy Campaign

    06 Jun 2019, 11:00 AM - 12:00 PM, Ca$h Factory

    Followed by a Meet the Speakers Session How long is the average music-marketing campaign? How is budget apportioned to it? The answer to both questions is ‘it d...

    • Language: English
      1. Event
      2. Event Date
        Thu, Jun 6
      3. Event Theme
        Marketing & Promotion

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