Speaker Profile

Sonego Elad

Job TitleSVP/Chief Creative Director

Company NameAnaney Communications Group (Israel)


A Creative Director and Scouter with over 10 years of experience, equipped with highly sensitive abilities to discover and predict new talents as well as commercial and technological trends. Lecturer in the Israeli creative and design academy, mentor of creators, artists and content based start ups.

2018 – Present Senior Lecturer (Part Time), Holon Technological Institute
Studio Instructor & Lecturer at one of Israel’s leading Visual Communications Design faculties

2016 – Present SVP / Creative & Innovation Director of the Ananey Communications Group (a Viacom company)

2012 – 2016 VP creative of Viacom brands in Israel, at Ananey Communications Group: MTV, MTV Music, Comedy Central, NIckelodeon, Nick JR & Nutz Productions

2008 – 2013 Head of MTV Networks Israel

2005 – 2008 Co-founder & General Manager of Spam - Products Of The Environment (Music Label & Artists Agency) One of Tel Aviv’s first and most acclaimed indie labels & talent management agencies.

Latest International achievements: Creative Director of Greenhouse Academy (Youth Drama) produced by Nutz Productions for Netflix (Season 1 & 2 streaming WW since summer 2017, 3rd season is currently in pre-production).
Member of the leading team responsible for selling the Ananey Group to Viacom International. Head Creative and international sales person of Sponge Master and MTV Master, our groundbreaking SYNC App/trivia game (sold to: UK, EMEA, LATAM, US).


Ananey Communications is the leading multi-channel TV firm in Israel. With several original lifestyle TV channels and exclusive representation of the Viacom brands in Israel (including MTV, Comedy Central, Nickelodeon & Nick Jr), Ananey channels reach a total of 76% of all Israeli households. Ananey's content distribution also spreads through leading Israeli digital platforms, terrestrial channels, airlines and more.

Ananey is the home of two production companies, which both produce shows and develop TV formats for the Israeli and the international TV market: Shamaim –  specializing in lifestyle content & Nutz Productions – leading producers in entertainment, kids’ & youth content.   Our content travels the world through multiple collaborations & partnerships with major TV networks and digital platforms around the globe.

Conference Sessions

  • Why Having a Multi-Channel Strategy is Important?

    06 Jun 2019, 12:00 PM - 01:00 PM, Ca$h Factory

    Followed by a Meet the Speakers Session Multichannel is everywhere. Think about it: when was the last time you watched TV or listened Music without also checkin...

    • Language: English
      1. Event
      2. Event Date
        Thu, Jun 6
      3. Event Theme
        Marketing & Promotion
        Music Business

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