Speaker Profile

Askin Ricki

Job TitleVP Music Services & Licensing

Company NameVICE Media (USA)


Ricki Askin is the Head of Music Licensing and Archival for VICE Media, overseeing licensing across the company’s vast portfolio of digital sites, upcoming VICELAND television network, branded productions and VICE Films. Ricki is the Music Supervisor of the Emmy Award winning HBO news-magazine series “VICE” as well as VICE Films’ critically acclaimed 2013 feature documentary, “Reincarnated,” starring legendary hip-hop and entertainment icon Snoop Dogg.

Prior to joining the VICE family in early 2011, Ricki served as a Music Supervisor within MTV’s News & Docs Department, contributing to popular shows like “Cribs,” “True Life,” “My Super Sweet 16” and “My Life as Liz.”

Ricki graduated From Muhlenberg College in Allentown, Pennsylvania with a Major in Communication and a Minor in English.


VICE was launched in 1994 as a 'punk zine' and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division. VICE’s digital channels include The Creators Project, dedicated to the arts and creativity, Motherboard, covering cultural happenings in technology, and Noisey, a music discovery channel. To date, VICE boasts over 60 established shows that cover everything from current events to sex to investigative reporting to music to kittens. 

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