Midem African Music Forum

Our ambitions for the African Music Forum

Midem aims to support the development and internationalisation of African music markets. Despite their incredible influence on lots of music styles all over the world, African countries only represent 2% of the world music market. However, thanks to Africa’s young population and rapid adoption of mobile media, the digital revolution is offering a new opportunity to export more local artists. African markets, with their diversity and rich cultural heritage, have huge potential.

With its long-term programme for Africa, Midem hopes to accelerate this transition by creating bridges between the continent and the rest of the world. This initiative aims to foster bilateral exchanges between national and international music executives and sectors in order to facilitate the structuring and professionalisation of the African market.

The African Music Forum consists of a series of conferences, workshops and showcases attended by more than 400 industry professionals including labels, streaming platforms, publishers, artists, politicians, media, and official institutions. The objective is to support the structuring and internationalisation of the African music industry, encouraging business development and new talent discovery.

Interested in participating in the Midem African Forum?

Midem African Forums are networking and conference events by invitation only. If you wish interested to be invited to one of the upcoming forum, leave us your contact. Our team will get back to you depending on availabilities.


Collect relevant information about the African music business by attending daily thematic conferences and panels hosted by industry professionals.


Interact with key African and international music industry players through debates and discussions. You can also attend various brainstorming sessions and training workshops during the programme.


Enjoy performances by talented African artists. Midem spotlights promising performers during unique shows.

Midem African Forum Ambassadors

Femi Kuti

Femi Kuti has been named Midem 2019 Artist Ambassador after welcoming at The Shrine, the heart and soul of Nigeria’s music scene, Midem’s second edition in Lagos. As one of the most influential African artists today, he shared during an exclusive keynote session his vision on empowering the new generation of Nigerian artists and music executives, shedding the light on his own initiatives to structure and professionalise the local music industry and facilitate access to education and training.

Maleek Berry

One of the leading figures of the Afrobeats movement, Maleek Berry is taking the world by storm. Having produced for some of the most exciting artists today, from Davido to Wizkid, Jidenna and Ycee, he was perfectly placed to deliver an exclusive Q&A session during the African Forum at Midem in 2019. During the Q&A, Maleek discussed his experience and international development. He also shared his vision on the growth of the African music industries and the opportunities and challenges faced by African artists in the continent and beyond.

Yémi Alade

Ambassador of the Midem African Forum in 2018, Yemi Alade is an international hit-maker, artist & fashion designer, multi-award winner. She represents the new generation of artists shaking the African music scene and bringing African sounds to the world. The queen of Afropop shared her views on what it takes for African talents to reach global audiences today and how her journey and crossover success has set a precedent for artists around the world.

African Music Forum 2018 & 2019

  • Offer the right setting to facilitate significant exchanges
  • Bring together music’s key players to discuss common issues
  • Share knowledge and professional training
  • Highlight African creativity, culture and style
  • Give local artists the opportunity to present their work to industry professionals
  • Facilitate exchanges and international networking to develop business and creativity
  • Boost involvement of politicians and official institutions

Midem’s mission is to help build the music business of tomorrow by boosting the industry’s know-how and pushing its boundaries, leveraging creativity and talent on a global scale. We combine expertly curated industry programming and tailored events to provide a platform for music professionals to meet, exchange and network. Our aim is to create a strong collaborative hub to address the industry’s major issues and celebrate its breakthroughs.

Midem places an emphasis on supporting music professionals from all around the world and encouraging business development and talent discovery.

We aim to develop the structuring and professionalisation of the music industry in emerging regions and stimulate international exchanges.

Sponsors and partners