Programme Midem Digital Edition

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Join us from November 16-19 to build together the future of our industry, foster value for creation and boost your business

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|| November 16, 2021

What Music Supervisors Do at Netflix: a Talk with Netflix

In association with A&R Worldwide

The streaming world at large saw a big boom during the pandemic, as well as a greater demand for original content than ever before. As we delve into new technology driven Media, diversified content, as well as more internationally geared Film and TV releases, veteran music supervisor and Netflix’s in-house head of music for original series Alexandra Patsavas will share her unique vision about the challenging aspects of licensing and clearance in today’s world.

Helming soundtracks for the "Twilight" franchise, "Grey's Anatomy" or more recently Netflix worldwide mega-hit “Bridgerton”, she will also reflects on her music supervison’s role and its evolution in this exclusive keynote interview by Sat Bisla, founder of artist discovery and development firm A&R Worldwide.

This session will be available on-demand after November 16, 2021.

Building the Music Company of the Future: a Talk with Believe

Six months after a historical IPO, French digital giant Believe is pushing boundaries to expand its offer to better serve independent creators around the world.

In this exclusive keynote, CEO Denis Ladegaillerie will discuss the impact of the IPO and his plans for the future of the company in light of recent announcements and innovations, as well as share his vision for the future of the global music industry and the key role artist and label services now have in today’s new creative economy.

This session will be available on-demand after November 19, 2021.

Acting for Climate - One Record at a Time

In association with IMPALA

The climate reality is influencing world temperatures, politicians and energy providers, as well as CD packaging and our streaming decisions. Find out how the music sector is assuming the role of amplifying the message of climate urgency, while instigating change through individual and industry-wide actions on this panel featuring Spotify's sustainability lead, the co-founder of Music Declares Emergency and the heads of renowned indie labels K7! and Ninja Tune who help drive IMPALA’s sustainability task force as well as new climate tools for the independent sector.

This session will be available on-demand after November 16, 2021.

Breaking Barriers: How Services are Facilitating a More Equitable Music Industry 

In association with Women in Music

Services are changing the music industry one step at a time. Not only have they put artists at the center of our business with their artist-centric approach, but they have also influenced music monetization by encouraging new revenue sources.

Now, they are providing a fairer access to creators, by breaking all entry barriers and helping artists, wherever they are and whichever their genre, reach wider audiences on their own terms. In the same way, music execs in all their diversities are able to push forward their careers and are being empowered by a more transparent access to knowledge and data on the music industry.

In association with Women In Music, this impactful conversation will bring together international leading executives from Songtrust, TuneCore & YouTube.

This session will be available on-demand after November 16, 2021.

Challenges and Solutions of European Touring (and the GECAT pass?) 

In association with IAO

Facilitating live shows and touring in Europe can be both practically challenging and expensive. The session will discuss how current rules applies today and how the costs and administrative burden of current work permit schemes and custom arrangements for touring can be reduced. IAO and IMPALA will also propose an approach that involves creating a new cultural area with a single touring permit known as the GECAT Pass (for Geographical European Cultural Area Touring. The idea is to get small and medium sized music tours back on the road quickly and efficiently. Join the session and learn more about a promising solution to artists’ touring issues in Europe.

This session will be available on-demand after November 16, 2021.

COVID is dead: long live Live Streaming?!

In association with Pollstar

The Covid pandemic along with the global lockdown accelerated many developments, including the world’s appetite for live streamed content, to become ubiquitous and part of the mainstream music use. From United at Home to Verzuz Presents to BTS and Coldplay, livestreaming events have brought considerable fan bases together for unprecedented global live experiences. Even a new wording including “metaverse” and “NFTs” were suddenly part of our everyday language!

Now that the pandemic is losing ground, venues, clubs and festivals are reopening, will live streaming still be the panacea?

Finding new business models, reinventing fan engagement, sorting out the right data are issues for debate in order to forge a sustainable environment. The artists’ perspective is also not a linear vision as some of them are still reluctant to technology… In this session, featuring some of the key players of the Live Streaming ecosystem, we will look back over the past twelve months and try to envision the future of the live concert industry involving live streaming.

This session will be available on-demand after November 16, 2021.

How AI is Shaking Up the Music Industry 

Presented by Hitlab

Artificial Intelligence is altering the business models for many industries around the world. The same shifts are underway in the music industry. This will be a discussion of some examples of the shift and how it affects the stakeholders in the industry. Topics include: music creation, music discovery and monetization.

This session will be available on-demand after November 16, 2021.

Just Went Viral: How Music Gets Discovered in 2021

Presented by TuneCore

The rise of music discovery via social media has all but eliminated traditional gatekeepers and levelled the playing field for indie artists.

In this panel, Andreea Gleeson, Chief Executive Officer, TuneCore discusses, with TikTok, how social media can produce mega hits and create viral superstars. They speak with two TuneCore artists who have experienced this first hand, Harmless whose hit, « Swing Lynn » has exploded on TikTok and who has almost 3million monthly listeners on Spotify, and Queendom Come whose song with Beat King « Then Leave » has over 850K videos on TikTok. Both artists’ hits have been certified GOLD by RIAA and NMPA.

This session will be available on-demand after November 16, 2021.

Fan-Powered Innovations: How SoundCloud's Helping Artists Build Their Careers on Their Own Terms 

Presented by SoundCloud

With independent artists representing the fastest growing segment of the music industry, the industry is responding in unprecedented ways with features and services to build and grow their musical careers on their own terms. Hear from SoundCloud's artist relations, artist marketing and music rights experts about what the next-gen entertainment company is offering the independent artist community, from more ways to engage with and grow your fanbase to fan-powered royalties -- SoundCloud's game-changing pay model for independent artists.

Develop your International Strategy: What's Popular Where? 

In association with MRC Data

A short overview of the music that is most popular and where it's from - and some of the methods used to help songs cross borders. Join Helena Kosinski, VP Global at MRC Data, as she shares some of the insights from MRC Data's most recent reports.

This session will be available on-demand after November 16, 2021.

Music Data 2.0 - Using Insight into Audiences to Develop New Business

 In Association with Chartmetric

The role of market data in the music industry is expanding continuously - labels, the live industry and brands across the gaming, movie and fashion industries are starting to use insight into audiences to expand the opportunities for both new and established artists.

This session will be available on-demand after November 16, 2021.

Elevating the Creator Economy 

In association with MIDiA Research

In this presentation MIDiA analysts Mark Mulligan and Kriss Thakrar will explore how the booming creator economy is reinventing the music business of both the present and the future. Using proprietary MIDiA Research data, the presentation will deep dive into the new generation of music creators and the fast changing marketplace that is serving their needs, as well as providing a view on the themes that will shape the market in 2022.

This session will be available on-demand after November 16, 2021.

Midemlab 2021 Pitch Sessions

Sponsored by Sacem

Midemlab is the leading music tech startup competition. This year’s competition welcomes four categories:

Midemlab – Winners’ Ceremony & Tech Meetup

Sponsored by Sacem and by LyricFind.

Midemlab is the leading music tech startup competition.

Join this Live session to discover the names of the winners. The Winners Ceremony will be followed by the Tech Meetup (networking session).

This Winners’ Ceremony will be available on-demand after November 16, 2021.

The NFT Revolution : Opportunities and Risks in the Music Industry

In association with IAEL, MIDEM is proud to present a seminar dedicated to the business of Non-Fungible Tokens (NFT).

The full program will be presented by Dina LaPolt, Owner and Founder of LaPolt Law, P.C., and Jeff Liebenson, President of IAEL, you will let understand why this innovation is your next business opportunity.

The session will be divided in 3 parts:

  1. The Basics
  2. The Business 
  3. The Business Affairs/Legal Issues

This session was originally released in April 2021.

This session will be available on-demand after November 16, 2021

Legal Summit - The IAEL 2021 Book: Legal Issues Reshaping the Entertainment Industry

In association with IAEL

Live Masterclass on the Pandemic and its Aftermath In association with IAEL, this Live masterclass will discuss pandemic-related legal issues from the 2021 IAEL book. Each speaker will give a brief overview of the issues they have examined in the chapter they have written, followed by a round table discussion.

This session was originally released in July 2021.

This session will be available on-demand after November 16, 2021.

Midem Talent Exporter Showcases

In partnership with Taiwan Creative Content Agency (Taicca)

This year, Midem Talent Exporter welcomes the showcases of :

  • Andrekza, Latin (Venezuela): Andrekza is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  • Howard Lee, Pop (Taiwan): Howard Lee is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  •  Kabeaushé, Pop (Kenya) : Kabeaushé is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  •  KALUSH, R'n'B / Hip Hop / Urban (Ukraine) : Kalush is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.

These showcases will be available on-demand after November 16, 2021.

|| November 17, 2021

Artist Services in the Fan Economy: a Talk with SoundCloud & Warner

The unprecedented growth of independent artists, who continue to represent the fastest growing segment of the music industry, and the economic value shift toward the artist to fan relationship is opening an entirely new path for how artists grow their careers in the music streaming age.

Join SoundCloud’s President, Eliah Seton and Chief Content and Marketing Officer, Lauren Wirtzer Seawood,  along with  Oana Ruxandra, Chief Digital Officer and EVP Buisness Development at Warner Music Group, in conversation on how the music industry is innovating to meet this moment, creating more opportunities for deeper fan engagement, new data and revenue models, and offering best-in-class tools and services to drive greater artist empowerment.

This session will be available on-demand after November 17, 2021.

Independents: Leading Through Disruption: a Talk with Merlin

The music industry continues to be impacted by the disruptive nature of the digital evolution. Yet independents are uniquely structured to navigate and lead through the complexity. Merlin’s CEO, Jeremy Sirota, discusses how independents are confronting these challenges and creating more opportunities.

This session will be available on-demand after November 16, 2021.

The Career Path of a Multi-Hyphenate Artist : a Talk with Steve Aoki

Iconic Grammy-nominated international producer/DJ, Steve Aoki will take us behind the scenes of his multidimensional career. With a career spanning over 25 years, Steve Aoki has tirelessly pushed the boundaries of creativity. From being a recognized artist, to an inspiring electronic dance music entrepreneur, and founder of the trendsetting record label, events/lifestyle company and apparel line Dim Mak, Steve Aoki embraces numerous successful career paths, which he will discuss in this exclusive fireside talk with Matt Medved, Co-founder and CEO of nft now and Founder of Billboard Dance.

This session will be available on-demand after November 17, 2021.

China Music Industry Status And Copyright Environment 

Presented by CADPA

This session will invite scholars, lawyers and major practitioners who are familiar with China's music industry to share the current situation of China's music industry, collective management of music copyright, copyright protection environment, current situation and trend of music creation, digital music platform operation and other relevant content.

This session will be available on-demand after November 17, 2021.

How to break in Brazil through Music Services

Presented by Horus Music

As Brazil begins to return to pre-pandemic conditions, we look at some of the recent developments and opportunities in the music industry. While the live industry struggles to recoup its losses, other sectors flourish. New players continue to establish themselves in the market, with new ideas and new services. Horus Music has brought together four industry professionals to share their experiences and perspectives on the local music industry.

This session will be available on-demand after November 17, 2021.

The IAEL Update for Entertainment & Technology

In association with IAEL

Once again legal and industry experts report on those developments which have had a major impact on the industry this year, along with what we can expect in the next twelve months. As usual, the session will cover both media and entertainment issues as well as related technology sector developments.

This year topics include:

  • Caselaw of the Court of Justice of the European Union with regard to the right of communication to the public, celebrity names in trademark applications, synchronizations and neighbouring rights, CMO’s tariffs for festivals and competition law; 
  • National court judgments on remixing, sampling, “grand and small rights”; 
  • Implementation of the Directive on Copyright in the Digital Single Market and the guidance of the European Commission; 
  • The publishing catalogue acquisition rage;
  • M&A activity in the neighbouring rights space;
  • Universal’s arrival on the stock market; 
  • And news from China.

This session will be available on-demand after November 17, 2021.

In association with IAEL

Come meet and discuss with the speakers of the Legal Summit during this exclusive networking session.

Midem Talent Exporter Showcases

In partnership with Taiwan Creative Content Agency (Taicca)

This year, Midem Talent Exporter welcomes the showcases of :

  • ascendant vierge, POP (France) : Ascendant Vierge is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  • Stilo Magolide, R'n'B / Hip Hop / Urban (South Africa) : Stilo Magolide is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  • Yung Raja, R'n'B / Hip Hop / Urban (Singapore) : Yung Raja is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  • VICTORIA, Pop (Bulgaria) : VICTORIA is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.

These showcases will be available on-demand after November 17, 2021.

|| November 18, 2021

How Small Screens Create Global Hits: a Talk with TikTok

Digital has profoundly changed music consumption habits and how audiences discover music around the world at a time when small screens have become central in everyone’s lives and social media is the backbone of music marketing strategies.

A key player in the field undoubtedly TikTok, which is now providing creators and right holders with a one-way-ticket to today’s influencers, allowing for a song from anywhere and by anyone to become a viral hit. In this exclusive keynote, TikTok’s Global Head of Music Ole Obermann will discuss with Music Ally’s Paul Brindley how TikTok is empowering a new generation of artists and giving them a platform to be discovered by new audiences around the world.

This session will be available on-demand after November 18, 2021.

Forever Hits: Catalog Rights' Big Booming Business: a Talk with Primary Wave

As more and more artists are willing to repurpose their music and handover their copyrights to dedicated companies, the music industry is shifting the way it thinks about catalogue usage at a time when interpolation-loving artists and influencers use modern tools and social platforms to share their musical re-creations.

Don’t miss the exclusive online conversation between Primary Wave Music’s President Justin Shukat and Music Producer, Content Creator and Entrepreneur Jarred Jermaine, to understand how music catalogues are revived and discovered today by a whole new generation of music listeners and how you can optimise your catalogue at best!

This session will be available on-demand after November 18, 2021.

Qobuz, a unique approach to online music

Presented by Qobuz

Qobuz has been at the forefront of high quality music streaming. What make our service unique? Sound quality, rich editorial content, and human curation. Our platform is making it easy for music lovers and audiophiles to experience Hi-Res audio and (re)discover music they love.

This session will be available on-demand after November 18, 2021.

Spotify for Artists Masterclass

Presented by Spotify for Artists

The Masterclass series is a personal guide through our artist tools & features, giving you the knowledge and best practices to help you find your audience on Spotify. Join us to learn how new tools and features like What’s New, Marquee and Fan Study can help you reach fans around the world and to hear from the voices of ‘Amapiano’ – the South African genre that’s found international acclaim.

This session will be available on-demand after November 18, 2021.

The IAEL Main Seminar: Nationalism vs Globalism followed by the IAEL Masterclass

In association with IAEL

Seminar:

From the IAEL’s 2020-21 Book, there will be individual presentations on various regional and cross-border issues that affect the industry including:

  • Litigating personal jurisdiction as a non-U.S. defendant in U.S. courts;
  • Cross-border licensing; 
  • The Indian Copyright Amendment Act and its relation to the rest of the world; 
  • The position of authors and owners around the world; (v) music use on new social media platforms; 
  • A U.S. Perspective on article 17 of the European DSM-directive; 
  • And exceptions and limitations to copyright in the U.S.

Masterclass:

This year the Masterclass will explore the manner in which creators can attempt to recapture copyright interests that were previously transferred or assigned, e.g., pursuant to a recording or publishing agreement, and the potential issues that can arise when such requests are made. Of particular focus will be the differing regimes in the United States, United Kingdom, and European Union.

This session will be available on-demand after November 18, 2021.

1h live session, starting with 30min live panel on the "State of Music in Media" with top 5 international Music Supervisors moderated by Paul Wiltshire (CEO, Songtradr), followed by 30min virtual speedmeetings for the audience to meet with the speakers.

Paulo Calia, Music Supervisor & Executive Producer, ybmusic, is invited by Ambassade de France au Brésil.

Midem Talent Exporter Showcases

In partnership with Taiwan Creative Content Agency (Taicca)

This year, Midem Talent Exporter welcomes the showcases of :

  • OMA, R'n'B / Hip Hop / Urban (France) : OMA is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion. 
  • Maia Reficco, Pop (Argentina) : Maia Reficco is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  • Bedouin Burger, World (Lebanon / Syria) : Bedouin Burger is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion.
  • Beenie Gunter, Reggae (Uganda) : Beenie Gunter is part of the Midem Talent Exporter 2021 selection, the ultimate music accelerator for artists' international expansion. 

These showcases will be available on-demand after November 18, 2021.

|| November 19, 2021

The New Music Venue for Artists: a Talk with Twitch

Recently, more and more people have come to realize the power of livestreaming, especially keeping us connected to the world during the pandemic. Twitch has been at the forefront of this industry and shown how two of their areas of expertise - community and interactivity - has enabled artists of all sizes to connect with their fans and make money from their passion. Twitch’s VP, Head of Music Tracy Chan and Trivium’s frontman Matt Heafy will share their vision on how artists can today build new creative spaces online and generate more revenues in the process.

This session will be available on-demand after November 19, 2021.

Getting Through the Storm & Protecting Creators: a Talk with Sacem

Recently promoted to the role of CEO of France’s collecting society Sacem, Cécile Rap-Veber is joined by CMO’s Chief Technology officer and CMU’s Chris Cooke to discuss the future of Sacem, their plans to better serve creators around the world and the role digital will have in the process.

This session will be available on-demand after November 19, 2021.

 

Innovation for Independent Artists and Producers

Presented by Believe

The acceleration of the digitalization of the music market is a source of both challenges and opportunities for independent artists and labels. Reaching fans on the right platform, at the right time and with the right content has become the fundamental issue in which we continually invest, for the benefit of the artists and labels we support.

This conference aims at summarizing the key steps in the implementation of an innovative digital strategy and to present some of the available levers.

Artists Direct, Streaming and Copyright - Cracking Up the Black Box to Improve the Life of Creators 

Presented by Bridger

Around 580,000,000€ of royalties is sitting in a black box each year. What happened to the promise of data as an instrument of justice for songwriters ?

Bridger will be analyzing the data exchange between rights management organizations, streaming platforms and direct artists. as well as discussing how an open, solid & consistent metadata environment can help us build a better, more lucrative industry for songwriters in Europe.

In association with Taicca

This year Midem is proud to partner with Taiwan Creative Agency (TAICCA) to gather breakthrough artists, producers, singer-songwriters, award-nominees from all over the world, to facilitate mutual learning and create career opportunities for creative minds. During the four-day of the event, five talented Taiwanese musicians - ØZI, Chih Siou, Trout Fresh, Shi Shi Sun and Starr Chen will meet with international producers and artists to compose original songs that will be presented in a closed-door listening session during Midem Digital Edition.

This session will be live and close-door. In order to attend the session, you need first to fill the online form

Networking Session: Meet Asia

Looking to develop your network and grow your international business?

Meet with leading executives from Asia’s most exciting markets in a one-to-many session!

Networking Session: Artist & Label Services

Looking to find the best music services for your business or music project?

Join this networking session to discover marketing and streaming services, rights management and distribution solutions.

Hitlab's Digital Emerging Artist Showcase

Presented by Hitlab

Hitlab is a global digital media company with proprietary artificial intelligence technology designed for the entertainment industry. Using its AI technology, the company can analyze the DNA of a song in order to provide unique data and monetization value.  Hitlab has created a platform (The Digital Emerging Artist Showcase / DEAS) that offers emerging artists the opportunity to showcase their talent with the potential to be signed to a professional recording contract.

This MIDEM / Hitlab event will highlight 9 international finalists from Phase 2 of the DEAS. 

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