The leading international music startup competition

Midemlab 2020 received 226 submissions from 49 countries, a Midemlab record. Finalists included startups from Chile, India and Latvia, for the first time in the competition’s history.

The 20 finalists of the competition were selected by Midemlab’s partners, Music Ally, the leading digital strategy and music industry intelligence company, Plus 8 Equity, a music tech venture firm, and The Lynk, an agency connecting creative industries and startups. All of them received individual coaching session from Abbey Road Red, the leading and first European music tech incubator.

The 2020 edition marked the launch of a new “Live Music” category, featuring innovations and startups that aim to help the live music ecosystem achieve its digital revolution.

Videos of the 4 finalists’ pitch sessions and the winners’ announcement remain available on-demand via the Midem Digital platform, our debut online edition of the conference.

Midemlab 2020 Winners

Music Creation & Education

Music Discovery & Distribution

Marketing & Data/Analytics

Live Music Experiences

Why you should apply next year

  • It’s free to apply!
  • Pitch on stage to a professional jury in front of an international audience
  • Gain visibility and recognition from the global music industry.
  • Meet advisors, new business partners, international media and investors
  • Take your business to the next level
  • Winners receive free PR, marketing and legal advice, mentoring, a registration to Midem, and much more!



Three jury members of Midemlab 2020 share thoughts and expectations about the 13th edition of the music tech startup competition. They offer their insights on what sets certain startups apart from others and share their predictions around the role of music tech in the industry.

2020 Jury Members

Vanessa Bakewell
Client Partner Film & Music,

Yvan Boudillet
Founder & President,

Paul Brindley
Music Ally

Tiago Correia
Global Digital Business Development Senior Manager, Innovation,
Warner Music International

Victoria Cruz
Manager, Global Business Development and Digital Strategy,
Sony Music Entertainment

James Dick
Senior Vice President Marketing Partnerships Asia and CEO,
Live Nation Connects
(Hong Kong)

Isabel Garvey
Managing Director,
Abbey Road Red

Olivia Hervy
Manager WeWork Labs Paris,
We Work

Jay Katsuyama
Vice President, Technology,
Universal Music Group

Jenny Lindblad
Business Coach & Startup Mentor,
Eliza Communication

Jean-Philippe Louis
Les Echos

Eyal Malinger
Investment Director,

Rishi Patel
Managing Partner,
Plus Eight Equity

Vanja Primorac
Music Innovation,
United talent Agency

Arabian Prince
Founding Member, NWA, Founder & CEO,
iNov8 Next Open Labs

Juan Francisco Saavedra Plata
Co-Founder & CEO,
Kuack Media Group

Claudia Schwarz
Co-Founder & VP, MusicTech Germany,
Co-Founder, WickedWork

Marisol Segal
Head of Digital Partnerships,
AEG Presents

Guilaume de la Serre
Chief Product Officer & GM Europe,

Pariwat Wongsamran
Director of Startup Thailand,

Discover Midemlab's success stories

is now one of the most popular in the music streaming scene.

raised over $12 million since their participation to Midemlab.

brought together 17 million people who have pledged $4.7 billion, funding over 174k creative projects.

has now 15 million active users and 6 million concerts and festivals are listed on the platform.

was acquired by Apple four months after participating to Midem.

raised $3.1 million right after Midemlab and was selected to join Techstars Music in Los Angeles.

was acquired by Spotify in 2014.

was acquired by Pandora in 2015.

Eligibility Criteria

        ✔ Available to attend Midem if selected to pitch
        ✔ New company (less than five years old)
        ✔ Business-ready: already launched or in the beta stage
        ✔ Independent, with no affiliation to a group
        ✔ Genuinely original and innovative, with international viability

Enter one of the 4 categories

        ✔ Music Creation & Education
        ✔ Music Discovery & Distribution
        ✔ Marketing & Data/Analytics
        ✔ Live Music Experiences

Key dates

  • December 2020: Call for entries opens
  • Mid January 2021: Jury members announced
  • Mid February 2021: Deadline for applications
  • Early April 2021: Finalists announced
  • 3 June 2021: Midemlab competition at Midem

Key documents

        Terms & conditions
        Midemlab 2020 Finalists


Selecting partners

Coaching partners

Programme partners

Supporting partners