Midem Africa

A series of workshops dedicated to African music markets

Benefit from insights into the African Music industries with workshops available on demand. Do not miss this opportunity to learn from local, regional and international music players about the key partners and business opportunities on the continent and abroad.

Midem Africa is accessible to all free of charge. All you need to do is register on Midem Digital to access all sessions and add them to your schedule

Access Midem Africa

Midem Africa is accessible to all free of charge. All you need to do is register on Midem Digital to access all sessions.

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Spotify Masterclass

Presented by Spotify for Artists

Spotify will present a look at how it’s evolving - from new formats and playlists to tools artists and their teams can use to understand and engage their fans. Whether you’re an artist, manager, songwriter or label, come learn about strategies for growing your fanbase. 

 Speaker: Monica Kemoli-Savanne, Artist & Label Partnerships Manager, East Africa, Spotify (Kenya) 

Music Distribution in a Global Marketplace

Presented by The Orchard

Join panelists from The Orchard for an informational workshop on global music distribution, hyper-focused on the dynamic African music landscape. Key topics will include: The vision for African continent development with a focus on East, West & South Africa, The African retail environment, Publishing, and an overview of The Orchard's comprehensive suite of services.

Speakers: Ben Oldfield, VP Africa, The Orchard ; Ikechukwu Onuorah, Director, Nigeria, The Orchard; Lindiwe Dhlamini, Label & Marketing Manager, South Africa, The Orchard; Beth Achitsa, Manager, Artist & Label Relations, East Africa, The Orchard; Mpumi Phillips, Director South Africa, The Orchard.

How do you get your music used in television, film and advertising?

Presented by Sheer Publishing & CD Baby

This panel will highlight three different contexts where African artists and songwriters can present their music for pan-African and global synchronization opportunities. The topics covered will be VIP Synch licensing, Production Music Licensing and pre-cleared usage via your distributor.

Sheer represents international publishing companies for Africa, and African songwriters & publishers for the world. Skumba Music’s wide range of production music features the catalogue of Original African Vocal recordings. CD Baby Licensing gives music users the ability to license any of over 3 million songs opted-in to the CD Baby Licensing/Sync program.

Moderator: David Alexander (Downtown Music Holdings) // Speakers: Luyanda Mbele (Sheer Publishing); Mandrew Mnguni (Skumba Production Music); Sakhele Mzalaza (CD Baby Africa).  

Midem Africa

Learn about the African music industries, discover the most exciting trends and benefit from key insights to foster networking and accelerate careers in Africa.



Accessible to all free of charge

Distribution & Publishing ‘When Worlds Collide’

Presented by Fuga & Songtrust

Every song has two parts to it: the recording side and the composition side.  Two separate royalty streams, two sides of the same coin.  Understanding how they are linked, and the importance of correct data, will ensure that the global royalties you are due from both will reach you, fast.

If you own or represent master and/or publishing rights you can’t afford to miss this opportunity to join experts in their fields, Dorothée Imhoff and Mandy Aubry, from industry-leading technology and service companies FUGA and Songtrust for this workshop where they will share their knowledge and discuss their respective processes. 

Speakers : Mandy Aubry, Director of Business Development, EMEA & APAC, Songtrust ; Dorothée Imhoff, SVP EMEA, FUGA

How to promote efficiently your project with innovative digital solutions

Presented by KLOX

Consulting with clients regarding publicity goals for new albums, Ep, Video releases, strategic messaging and image development.

Speakers : Ralph Collinson : Head of Music & Live International Development, France, Klox ; Michèle Beltan,  Digital Strategy Consultant, France, Anthezic.


Collective management, the relevant solution to handle digital rights

Presented by SACEM

Africa is home to a wealth of talent that is gaining exposure and recognition thanks to digital platforms. How do we ensure that the value the continent’s artists create via these services is accurately captured and distributed, that they do not leave money on the table? These are complex issues in the African context where copyright enforcement is still a challenge. The collective management model has remained relevant throughout the changes in the music industry and proved its strength during the Covid pandemic. When properly articulated, it provides a bargaining power, innovative tools and support that creators and publishers can leverage to successfully navigate the digital ecosystem. 

Speakers: Sevi Spanoudi, CEO, Black Major, South Africa; Basem Abuarab, Founder of MusicBusinessEG.com, Egypt; -Valy Sylla, CEO, Jaiye Music Group, France; Akotchayé Okio, International Development Officer Africa; SACEM, Benin

Moderator : Andre Le Roux, Managing Director, IKS Cultural Consulting, South Africa

IDOL presents ART by Serge Ibaka

Presented by IDOL

Discover the partnership between IDOL and Ouenzé Music around the project ART by Serge Ibaka and learn more about the dynamics of a relationship between a label services company and its partners

Speakers : Thibaut Mullings, Head of Operations Africa, South Africa, IDOL ; Elvis Adidiema, Managing Director, France, Ouenzé Music ; Sylvain Morton, Director of Distribution, France,  IDOL; Agnes Bayou, PR Manager, France, IDOL

Midem Africa

Learn about the African music industries, discover the most exciting trends and benefit from key insights to foster networking and accelerate careers in Africa.



Accessible to all free of charge