Midem African Music Forum

Our ambitions for the African Music Forum

Midem aims to support the development and internationalisation of African music markets. Despite their incredible influence on lots of music styles all over the world, African countries only represent 2% of the world music market. However, thanks to Africa’s young population and rapid adoption of mobile media, the digital revolution is offering a new opportunity to export more local artists. African markets, with their diversity and rich cultural heritage, have huge potential.

With its long-term programme for Africa, Midem hopes to accelerate this transition by creating bridges between the continent and the rest of the world. This initiative aims to foster bilateral exchanges between national and international music executives and sectors in order to facilitate the structuring and professionalisation of the African market.

The African Music Forum consists of a series of conferences, workshops and showcases attended by more than 400 industry professionals including labels, streaming platforms, publishers, artists, politicians, media, and official institutions. The objective is to support the structuring and internationalisation of the African music industry, encouraging business development and new talent discovery.

Midem African Forum - Spotlight on East Africa

Ahead of a ground breaking 2020 digital edition to Uganda’s Nyege Nyege music festival, Midem and Nyege Nyege add an industry focused component to the festival, bringing global players from the music industry to meet their East African counterparts and gain insight into one of the most exciting music markets in the world right now. Through a series of showcases, conferences and speed meetings, Nyege and Midem aim to foster further professionalization of the EA market, encourage high level meetings and generate new opportunities for the industry as a whole.

Join Midem Digital platform for free and attend the 2-day industry event “Spotlight on East Africa” on September 3-4, ahead of Nyege Nyege Festival 2020. 

Spotlight on East-Africa – Conferences

Understanding East Africa

The richness and diversity of its music production, the dynamism of its live scene and the strong digital penetration, are among the key topics that this panel will touch upon to help you understand the opportunities for both music executives and artists in East Africa right now.

Getting into East Africa

Looking for new opportunities in one of the most exciting music markets in the world right now? East Africa needs to be on your radar and this session will provide you with key insights from leading executives in the region to work with and get into the region. 

Artist Masterclass 

Kampire, the DJ changing the face of East African’s EDM scene, will touch upon her experience developing her career, touring internationally, as a female African artist, as well as discuss the multifaceted music scene of East Africa and the opportunities for artistin the region and beyond.

Spotlight on East Africa - Showcases

3 September

Bensoul, Pop (Kenya) /B-Threy, Kinyatrap (Rwanda) / DJ Coco Em., Afrohouse/dance (Kenya) / DJ Guilain, Kinyatrap (Rwanda) / Duma, Metal (Kenya) / K’ru, Dance (Rwanda) / MC Yallah, Hip hop (Kenya) / Nihiloxica, Techno/Buganda drumming (Uganda) / Wamwiduka Band, Mchiriku/Taarab (Tanzania)

4 September 

Beenie Gunter, Pop/Dancehall (Uganda) / Bushali, Kiyatrap (Rwanda) / Catu Diosis, Dance (Uganda) / Harmonize, Pop (Tanzania) / Jay Mitta ft. Anti-Vairus & MC Kidene, Singeli (Tanzania) / Mike Kayihura, Pop (Rwanda) / Otim Alpha, Acholitronix (Uganda) / Siti And The Band, Taarab (Tanzania)

Spotlight on East Africa – Speed meeting sessions

Exclusively during the “Spotlight on East Africa”, connect with the region’s leading music executives, speakers and artists during two sessions of one-to-one virtual speed meetings, taking place on 3 September at 4:45 PM and on 4 September 10:30 AM CEST (to adapt to your timeline).  Follow the steps to be able to participate:

  • Add the session to your schedule to display the list of all attendees
  • Provide interest or skip on each ones
  • Based on attendees preferences, Midem digital will generate a list of 1to 1 meetings for each attendee.
  • When the session starts, each attendee will get access to the speed meeting interface to connect with other attendees via a virtual meeting room. The entire flow of switching virtual meetings is then automated. 

Interested in participating in the Midem African Forum?

Midem African Forums are networking and conference events by invitation only. If you wish interested to be invited to one of the upcoming forum, leave us your contact. Our team will get back to you depending on availabilities.


Collect relevant information about the African music business by attending daily thematic conferences and panels hosted by industry professionals.


Interact with key African and international music industry players through debates and discussions. You can also attend various brainstorming sessions and training workshops during the programme.


Enjoy performances by talented African artists. Midem spotlights promising performers during unique shows.

Midem African Forum Ambassadors

Femi Kuti

Femi Kuti has been named Midem 2019 Artist Ambassador after welcoming at The Shrine, the heart and soul of Nigeria’s music scene, Midem’s second edition in Lagos. As one of the most influential African artists today, he shared during an exclusive keynote session his vision on empowering the new generation of Nigerian artists and music executives, shedding the light on his own initiatives to structure and professionalise the local music industry and facilitate access to education and training.

Maleek Berry

One of the leading figures of the Afrobeats movement, Maleek Berry is taking the world by storm. Having produced for some of the most exciting artists today, from Davido to Wizkid, Jidenna and Ycee, he was perfectly placed to deliver an exclusive Q&A session during the African Forum at Midem in 2019. During the Q&A, Maleek discussed his experience and international development. He also shared his vision on the growth of the African music industries and the opportunities and challenges faced by African artists in the continent and beyond.

Yémi Alade

Ambassador of the Midem African Forum in 2018, Yemi Alade is an international hit-maker, artist & fashion designer, multi-award winner. She represents the new generation of artists shaking the African music scene and bringing African sounds to the world. The queen of Afropop shared her views on what it takes for African talents to reach global audiences today and how her journey and crossover success has set a precedent for artists around the world.

African Music Forum 2018 & 2019

  • Offer the right setting to facilitate significant exchanges
  • Bring together music’s key players to discuss common issues
  • Share knowledge and professional training
  • Highlight African creativity, culture and style
  • Give local artists the opportunity to present their work to industry professionals
  • Facilitate exchanges and international networking to develop business and creativity
  • Boost involvement of politicians and official institutions

Midem’s mission is to help build the music business of tomorrow by boosting the industry’s know-how and pushing its boundaries, leveraging creativity and talent on a global scale. We combine expertly curated industry programming and tailored events to provide a platform for music professionals to meet, exchange and network. Our aim is to create a strong collaborative hub to address the industry’s major issues and celebrate its breakthroughs.

Midem places an emphasis on supporting music professionals from all around the world and encouraging business development and talent discovery.

We aim to develop the structuring and professionalisation of the music industry in emerging regions and stimulate international exchanges.

Sponsors and partners