Using music to engage emotionally with audiences has always been a key marketing strategy. But the shift from push to pull is producing new challenges and opportunities for music, technology and brands to engage consumers – and build start lasting, profitable and loyal relationships with them.
In this video, respected artists, marketing and technology experts discuss what audience engagement means to them.
Don’t miss insights on reaching and engaging music fans from thought leaders like DJ/Producer Paul van Dyk, Patrick Walker, Senior Director EMEA of YouTube Music; Nick Bailey, Executive Creative Director of AKQA Amsterdam; Will Sansom, Writer/Consultant at Contagious Communications; and startup founders Alex White (Next Big Sound) and Rahul Powar (MPME by Appsmart), both midemlab winners!