What do midemlab judges look for in startups? Nicole Yershon, Ogilvy.
midem's startup competition is open to submissions. What should you bear in mind before entering?
Can you explain what your startup does in just one easy sentence?
That’s just one of the things Nicole Yershon — director of innovative solutions at Ogilvy & Mather London and midemlab 2013 jury member — asks of young tech companies. Having established the ad agency’s first Digital Innovation Lab in London in 2008, Yershon has gone on to set up several more across the world, with the common aim of nurturing digital creativity and innovation. As one of the UK’s most influential people in tech, she’s more than well-placed to judge this year’s midemlab finalists. So take note!
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