Do you know how to leverage images and videos on social networks? Marketing expert and music industry veteran Scott Perry will divulge the latest trends and best practices in a midem session entitled, “Pinterest, Instagram, Tumblr... The Rise of Visual Commerce”.
Scott is among the first speakers confirmed for midem academy 2013. His presentation is part of the Marketing module of a training programme that includes courses on Entrepreneurship and Music Industry basics. In recent years, midem academy’s welcomed the insights of a wide range of marketing experts, including Ariel Hyatt, Neil Cartwright, and Music Ally’s Sarah Lewin.
Watch their videos here
Scott Perry handles marketing & consulting for Fortune 500 companies, film studios, TV networks, tech firms, and record labels & management companies. Clients have included Hasbro, Nokia, Fox, MTV, VH1, Comedy Central, Cartoon Network, and Focus Features, as well as startups damntheradio, fidoo, and hipswap.
Perry's website NEWMUSICTIPSHEET is a leading industry resource, his weekly emails are considered a must-read by many, and his newest site THEYPOSTED applies the principles of his social visual web research to the world of celebrity.
midem is my gateway to the world. The work I do for clients gets me so wrapped up in what is going on with American labels, American technology, American laws, American trends, that I look forward to this chance to meet new people and see how technology is shaping art (vice-versa), straight from the world’s experts.
What is visual commerce?
Visual commerce is about communicating without words. Use visuals to convey your message – drive people to connect, communicate, engage and purchase with a well-chosen image and a handful of words. It’s about using short-form text (a hashtag, a bitly code) and a strong visual to get your point across. And it means taking a hard look at your campaign and learning to define it in as few words as possible, so fans can spread your message no matter what platform they use -- Twitter, Instagram, Pinterest, tumblr, Facebook, or whatever new ones emerge. (Chances are, they’ll be visual-friendly!)
What is your advice to newcomers in the music biz?
Pick your mentors well, work your tail off, and dig deeper. All the work in the world does not do any good if you aren’t learning from a well-connected, forward-thinking, risk-taking boss. Take the extra time to understand the complexities of every role and every action that you take, so that you build a strong foundation of experiences, connections, and glean lessons to take to the next level.
Discover 32 courses from 2011 & 2012 here