Sponsored by Vivendi
midemlab features the latest digital innovations that help music executives, artists, and brands to engage & monetise audiences.
2012 finalists have been nominated through a call for entry by the selecting partners Music Ally & bluenove. In the Innovation Factory, they pitched their business model to a jury comprising of potential business partners, leading investment firms, influential media & winners from previous editions.
Discover 2012 midemlab winners
- Music Discovery, Recommandation and Creation category: MPme by Apsmart (UK)
- Marketing and Social engagement category: CrowdSurfing by LiveOne Group (USA)
- Direct-to-consumer sales and Content Monetisation category: WildChords by Ovelin (Finland)
- Special sponsor prize: the Vivendi’s choice goes to webdoc