midem academy: Education & Business Acceleration

• • Entrepreneurship

    

    Financial Tools for Music Entrepreneurs

    By Peter Alhadeff, Professor, Berklee College of Music (USA)

    Discover the basics of music business operations: the internal rate of return of a project, profit and loss statements, balance sheets, and cash flow analysis. Get guidance for your professional business plan and learn about the new directions in the funding of music, what venture capitalists look for, and what you need to know about crowdfunding, grants and entertainment finance.
    In Association with Berklee College of Music

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    New Entrepreneurial Models for Labels and Artists

    By Dick Huey, Founder, Toolshed Inc. (USA)

    Be two steps ahead of the game with new ‘light’ entrepreneurship models. Learn how labels and artists can set themselves up to earn a living in today’s world and identify what it takes to create a successful entrepreneurial endeavour. We will explore the new structures of the music ecosystem, what they look like and how easy they are to establish.
    In Association with IMPALA/WIN

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    The New Music Industry

    By Andrea Johnson, Assistant Professor, Berklee College of Music (USA)

    Reboot your understanding of traditional music business. Ascertain the emerging entrepreneurial business models, their scalability and their challenges in generating revenue in the new music ecosystem. Access the groundbreaking practices of international record labels, publishing companies, artist management firms and online performances and understand how to assimilate them into your vision for the future.
    In Association with Berklee College of Music

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    Entrepreneurial Thinking: Music Management and the Business of Live Music

    By Konrad Sommermeyer, CEO, Guerilla Management (Germany)

    Get inspired by the chances and difficulties of starting and running your own business in the music industry from a manager’s viewpoint. The session will present an overview of the basics of the artist development and management business with a focus on the live and touring activities which gain more and more importance within the industry.
    In Association with the University of Popular Music and Music Business

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  • New Business Models

    

    International Strategy for Emerging Artists

    By Martin F. Frascogna, International Entertainment Attorney, Frascogna Entertainment Law (USA)
    
    The “world” is the new music marketplace so thinking globally is a mandatory second language for emerging artists. Understanding crossover appeal, marketability, global business trends, and international law is essential to the process. Find out how emerging artists can greatly benefit from global expansion and how non-traditional methods can fuel international visibility.
    
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    Going Direct: Making a Living with Music in a Connected World

    By Gerd Leonhard, Media Futurist and CEO, The Futures Agency (Switzerland)

    The Internet has gone mobile, social, video and location. What are the emerging models of 'going direct', for artists, writers, producers, labels and publishers? Will mobile apps be the answer, or social networks, Twitter, YouTube, Tumblr? In today's noisy digital world, how do you find an audience, and how do you make money when 'free' is a default?
    In Association with Berklee College of Music

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    Business Models without a Crutch: How to Ignore Copyright and Still Make Money

    By Mike Masnick, Editor, Techdirt Blog and President & CEO,Floor64 (USA)

    With so much focus being on the nature of copyright law, what happens when you try to build a business model that is independent of copyright law? This session will look at some fundamental business model concepts that don't rely on intellectual property protection. We will explore some of the most disruptive strategies available in this field and how they can be replicated.

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    How to Get the Most of Record Labels in the Next 5 years

    By Mark Mulligan, Music Analyst (UK)

    Don’t be fooled, record labels aren’t going away any time soon, but the rules are changing. As labels become more risk sensitive, artists need to deliver more than ever before, but done right, this can also give the artist more power than ever before. Discover new ways to balance the label equation and to participate into the product development mix.

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  • Marketing

    

    How to Get the Most Out of your Location Marketing and NFC Strategy

    By Neil Cartwright, Head of Digital, Media Junction (UK)

    Location marketing is one of the most important and effective digital technologies to emerge in the last five years. We will look at some of the ways artists, labels and brands can communicate and interact with an audience whilst they're watching a gig, in a club or shopping for music.

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    Learn From Your Own Social Media Mistakes

    By Ariel Hyatt, CEO, Cyber PR (USA)

    Artists are spending more time on social media than ever. Sadly, most of them are seeing few increases in fan base or sales because they are focusing their time and energy on the wrong activities online. We will look at websites and social media techniques of artists in attendance in real time and then set them on a more productive path instantly.

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    Chaotic Cohesion: An Integrated Approach to Direct-to-Fan Marketing and Sales

    By Mike King, Course Author and Instructor, Berkleemusic.com (USA)

    Although there are numerous opportunities available to musicians employing an online direct-to-fan approach to marketing, this strategy is not an island. We will look at the best practices for adding press, third party retail, radio, live events and more into your campaign. Discover what works, who you should work with, and how to add structure to the marketing and sales chaos.
    In Association with Berklee College of Music

    
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    Measuring the Impact of Music Marketing Campaigns

    By Sarah Lewin, Editor of Sandbox, Music Ally (UK)

    Discover how to assess your digital marketing efforts from some of the most exciting and innovative digital music marketing campaigns of 2011. We will examine inspiring examples from a wide variety of labels and independent artists on varying budgets in different areas of the digital marketing arena.
    In Association with Music Ally

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    How To Find, Manage and Motivate Your Superfans

    By Mayka Mei, Senior Strategist, Red Magnet Media (USA)

    Discover how you can improve album and tour sales by leveraging the power of the volunteer Superfan to build online community and galvanize others. We will learn how to identify trustworthy Superfans, how to manage, motivate and reward them, and which roles you can give them. We will discuss common pitfalls in working with these volunteers, and how they can be avoided.

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    Music, Marketing and Meaningful Experiences

    By Will Sansom, Writer and Consultant, Contagious Communications (UK)

    In a rapidly evolving digital world, it is easy to depend on innovations in technology or media and forget what really count: the consumers and the fans. This session will explore how brands and marketers can drive real, human engagement by leveraging great content and explore the game-changing campaigns redefining both the music and marketing industries.

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    Online Direct to Fan Marketing: Foundation to Execution

    By Mike King, Course Author & Instructor, Berkleemusic.com (USA)

    Learn the foundational and organisational attributes of a successful online direct to fan marketing campaign. Look at some of the key thinkers and ideas that are moving this approach to marketing forward, study examples from within and outside of the music industry, and learn how it is helping to shape the future of online marketing.
    In Association with Berklee College of Music

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    The Top Ten Digital Tools: Dos and Don’ts

    By Juan Paz, Director of Special Projects, Music Ally (UK)

    There are hundreds of digital tools for artists, but which are the most relevant and cost effective? Discover the ten best tools for artists, labels and managers, and how to get the most out of them. It includes social network tools, content management systems and customer relationship management systems.
    In Association with Music Ally

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    Learning from inspirational digital campaigns

    By Juan Paz, Director of Special Projects, Music Ally (UK)

    What can we learn from hand-picked digital campaigns from around the world, not only from artists and labels but from other industries? What are the key elements behind their success? The aim of this session is to inspire the creative thinking required to run effective digital campaigns to promote music.
    In Association with Music Ally

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    Best platforms to promote classical music online

    By Sean Michael Gross, Vice President, 21C Media Group (USA)

    We all understand the importance of having a strong Internet presence, but what are the best based platforms for mobilising, engaging and growing the classical music audience online? We will look at case studies where digital platforms have been leveraged effectively to connect with this community and discuss the best practices for creating a long-term new media strategy.
    In Association with bureauexport

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    Ten ways to promote your music on a budget under €1,000

    By Neil Cartwright, Head of Digital, Media Junction (UK)

    Fact: There are far more bands without money than those who have it. So, what is the best way to spend what you have? How can you use digital marketing to squeeze out every penny of value? What is essential and what can be left until you can afford it? Bring your questions along and get tips, suggestions and best value marketing advice.

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    Social Media: Strategy & Tools for Artist Development

    By Ariel Hyatt, CEO, Cyber PR (USA)

    Artists of all levels now must use social media tactics to engage fans and create two-way conversations that will turn into lasting relationships. Discover best-executed campaigns and find out how to create a strategy that works for your artist.

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    Marketing – Market Mating

    By Maggie Gorse, Director, Gorse Analysts (France)

    We all understand the importance of having a strong Internet presence, but what are the best based platforms for mobilising, engaging and growing the classical music audience online? We will look at case studies where digital platforms have been leveraged effectively to connect with this community and discuss the best practices for creating a long-term new media strategy.
    In association with ESSEC (European Business School)

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  • Strategy

    

    Expanding internationally and overcoming cultural barriers

    By Carole Donada, Professor, ESSEC(France)
    
    The session will present an overview to international collaborative strategies: how to develop alliances and partnerships to expand internationally, what are the benefits and limitations of collaboration, how to work with other cultures and how firms can enhance their chances for success at an international level.
    In association with ESSEC (European Business School)
    
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    How Mobile Apps Bring New Business Opportunities to the Music Industry

    By Shailendra Pandey, Senior Analyst, Informa Telecoms & Media (UK)
    
    Learn how the mobile apps market boom today can drive the growth of paid music content, help consumer retention through better CRM, and exploit additional revenue channels such as advertising. See examples of successful mobile music apps including stats on users, usage and revenue generated. And find out the likely impact of mobile apps on the music industry and expected trends in the coming years.
    In association with Informa Telecoms & Media
    
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    Music and Digital: Learning How to Work With Each Other

    By Philippe Kassenbeck, CEO, Vox Gramophone & Lecturer, ESSEC(France)
    
    The music industry and the digital world have been interacting with each other for more than 20 years. In the new web-context, how can you implement a productive collaboration and what benefits could derive from it?
    In association with ESSEC (European Business School)
    
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    Crafting a Digital Music Start Up Pitch that Resonates towards your Music Partners

    By Ted Cohen, Managing Partner, TAG Strategic (USA)
    
    Learn from best and worst examples of new business pitches how to deliver your business proposition more effectively towards music partners & rights-owners and what key elements make your presentation sharp.
    In association with TAG Strategic
    
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    Learn the Keys to Digital Music Startup Success

    By Rynda Laurel, COO, af83inc (USA/France)
    
    Digital music startups have specific needs based on their niche and business model. Understanding competitors, points of difference and monetisation routes is critical in determining if an innovative idea can become a reality. Learn from success stories and pitfalls through CEO's, VC’s, digital entrepreneurs and music business experts.
    
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    Music Business 101, the Future of Global Music

    By Dave Kusek, VP for Berklee Media, Berklee College of Music (USA)
    
    Learn the basics of the music industry and where it is heading in the future. Understand the different aspects of the music business including recording, publishing, live performance, artist management, digital distribution and what rights are involved and who the different players are. Learn about evolving revenue streams, how deals are made, how rights are managed, and new digital opportunities and challenges.
    In association with Berklee College of Music
    

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    Discovering your Artist's Drivers toward Success and ROI thanks to Datavisualization

    By Gilles Babinet, Entrepreneur & Chairman, Eyeka/Mxp4/Awdio (France) & Bruno Walther, Co-Founder, Captain Dash (France)
    
    Nowadays, it is possible to access to virtually all insightful data from digital music platforms and media reports. Launching and managing an artist career can be truly rational and efficient, thanks to key datasets and tools allowing to visualise what really counts and to building relevant music dashboard.
    
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  • Innovation

    

    Creating Value through Innovation

    By Xavier Pavie, Researcher and Executive Director of the Institute for Service Innovation & Strategy, ESSEC(France)

    Find out why innovation is key for your business in a highly competitive market and why testing innovative concepts, products and new business models can bring you new opportunities and value.
    In association with ESSEC (European Business School)

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    Learning from Existing Key Innovations from Other Industries

    By Gerd Leonhard, Media Futurist & CEO, The Futures Agency (Switzerland)

    Discover the best examples of innovations from around the globe and how they could be put to good use in the music industry. Topics covered will include NFC (near field communications) and RFID, crowd-sourcing and co-creation, social advertising, brand-monitoring, cloud-computing, virtual currencies, mobile content applications, real-time and location-based services, augmented reality, instant translation, next generation recommendation technologies and AI, mobile money, hand-held learning, social gaming, and much more.

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    Everything You Always Wanted to Know about Cloud Music

    By Christian Goire, Head of Advanced Research Strategy, Gemalto (France)

    Come and learn what is cloud computing as a whole, what are the specificities of cloud music and how to make the most out of it. As the key issue is to earn money with clouds, the evolution of the value chain, the cloud’s related business and monetisation models will be revealed, together with the European and US regulations and laws and key players in the field.

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    Building a relevant innovation process for your music offering

    By Keith Jopling, Music & Digital Business Consultant (UK)

    Learn from best and worst examples of new business pitches how to deliver your business proposition more effectively towards music partners & rights-owners and what key elements make your presentation sharp.
    In association with TAG Strategic

    Watch on YouTube | Download the presentation