midem academy: Education & Business Acceleration

midem academy provides you with concrete and practical skills through courses on entrepreneurship, new business models and marketing to truly help you accelerate your career and boost your business.

midem academy provides several training and networking formats in order to deliver interactive education and focused business acceleration. Participate in practical and concrete training program that will help you grow your business in the music world. The program has been designed to be highly interactive and relevant, with high profile experts engaging the audience, sharing their knowledge and providing practical advice that you can take home and immediately apply. It's a unique learning opportunity not to be missed.

midem academy is organised in association with Berklee College of Music.

Gain concrete, practical skills through courses on digital marketing and business

>> Watch 2012 & 2011 courses now
  • A complete programme in 2012: 3 modules and 14 courses!

    Entrepreneurship

    The basics of business and strategy for music entrepreneurs

    • Financial Tools For Music Entrepreneurs, by Peter Alhadeff (Berklee College of Music)
    • New Entrepreneurial Models for Labels and Artists, by Dick Huey (Toolshed Inc.)
    • The New Music Industry, by Andrea Johnson (Berklee College of Music)
    • Entrepreneurial Thinking: Music Management and the Business of Live Music, by Konrad Sommermeyer (Guerilla Management)

    New Business Models

    New players and their role in a connected ecosystem

    • International Strategy for Emerging Artists, by Martin F. Frascogna (Frascogna Entertainment Law)
    • Going direct: Making a Living with Music in a Connected World, by Gerd Leonhard (The Futures Agency)
    • Business Models Without A Crutch: How To Ignore Copyright & Still Make Money, by Mike Masnick (Techdirt)
    • How to Get the Most from Record Labels in the Next Five Years, by Mark Mulligan

    Marketing

    Building engagement: digital marketing, D2F and social media strategy

    • How to Get the Most out of Your Location Marketing & NFC Strategy, by Neil Cartwright (Media Junction)
    • Learn From Your Own Social Media Mistakes, by Ariel Hyatt (Cyber PR)
    • Cohesive Strategy: An Integrated Approach to Direct to Fan Marketing and Sales, by Mike King (Berklee College of Music)
    • Measuring the Impact of Music Marketing Campaigns, by Sarah Lewin (Music Ally)
    • How to Find, Manage and Motivate your Superfans, by Mayka Mei (Red Magnet Media)
    • Music, Marketing and Meaningful Experiences, by Will Samson (Contagious Magazine)
  • midem clients’ voices

    Quote

    In this time of challenge and change, midem academy can supply the tools that will help lead to success."

    John Kieser,
    General Manager,
    San Francisco Symphony (USA)

    Quote

    The midem academy was a brave move to change the format from panel to lecture and to bring practical learning to midem attendees."

    Dominic Pride,
    Managing Director,
    The Sound Horizon (UK)

  • Partners

    Berklee Impala Win Popakademie Music Ally
Advertise here

Interested in learning more about midem 2013?

>> Receive info

Need help? Contact our customer service helpdesk

>> Request form
Advertise here