The midem marketing campaign competition

Schedule

For the first time, midem highlighted and honored the most innovative & creative use of music/partnership with artist in a marketing campaign.

10 finalists, selected by Contagious, the ad industry’s authority on creativity & innovation presented their campaign to the midem audience and in front of a respected panel of judges.

The winning campaign has been announced during Visionary Monday.

Discover the 2012 winning campaign and all the finalists in the following playlist

  • 2012 winning campaign

    ‘Mein Tweet als Lied. Mit Vodafone’
    By Christoph Bornschein, CEO, Torben, Lucie und die gelbe Gefahr GmbH (Germany)

    The campaign was designed to establish Vodafone’s certified status as the “best mobile network in Germany” among the Generation Upload. In accordance with Vodafone’s claim “Power to you”, this campaign honored the creative power and social presence of this demographic. For eleven hours on March 30, 2011 German band BAKKUSHAN set status updates to music. Everyone could participate by sending tweets hashtagged “#tweetlied” or Facebook comments. Within five minutes, respectively, BAKKUSHAN turned status banalities, twitter poetry, functional messages into short, catchy songs, highlighting the truly beautiful and catchy aspects of modern micro messaging. The campaign showcased the trivial. Tying different social media platforms together, it appreciated the work of their users, empowering them and putting them into the limelight. At the same time, the campaign gave a perfect example of how quickly creative works can be created, produced and broadcast, given the right technology and infrastructure.

    Watch the winners' campaign video

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