2013 midem Marketing Competition

Showcasing the best music marketing campaigns & music in advertising.

The midem marketing competition is an international competition for the world’s most creative agencies, highlighting the most innovative use of music or partnership with artist in a marketing campaign (first category), and the best music placement in an advertising (second category).

20 finalists(10 per category), selected by Contagious (the ad industry’s authority on creativity & innovation) and The Reel (a showcase of the very best in TV, cinema and viral advertising from around the world) to present their campaign or advertising at midem 2013.

The winners, one in each category, elected by the jury, have been announced on Monday 28 during Visionary Monday Conference.
Discover 2013 marketing competition prize-giving
2013 winners revealed!
Cat.1: best use of music/partnership with an artist in a marketing campaign

"Vodafone/Yonderboi – Soundmapping" by Vodafone (Hungary)

Winner: Zoltan Istvánffy, Creative Director, Team Red (Hungary)

Video
Cat. 2: best music placement in a TV commercial/Ad

"Sprint/HTC EVO 4G LTE Launch" by Leo Burnett(USA)

Winner: Gabe McDonough, VP & Music Director, Leo Burnett (USA)

Video
Discover the 20 finalists
Cat. 1 : Best use of music/partnership with an artist in a marketing campaign

“Breaking the Law of Silence” by La Chose (France)

“Green Day live in New York City presented by Nokia Music and AT&T” by MAC Presents (USA)

“Make the City Sound Better - The Sound Taxi” by AIAIAI (Denmark)

“Move To The Beat” by Cake (UK)

“MTV Gif Me More Party” by Buzzman (France)

“The Sound of Creation” by DDB & Tribal Amsterdam (Netherlands)

“Vodafone/Yonderboi – Soundmapping” by Vodafone (Hungary)

Cat. 2 : Best music placement in an ad

“Blackberry Night Bikes” by Cutting Edge Music (Uk)

“C3 Face” by The:Hours (France)

“La Guirlande” by The Shop / Young & Rubicam (France)

“Matinique Moments” by Upright Music (Denmark)

“Origami” by BETC Music (France)

“Renault Twizy: Plug into the Positive Energy” by Digitas, Publicis Conseil & Moxie (France)

“Sprint/HTC EVO 4G LTE Launch” by Leo Burnett (USA)

“Unlock the 007 in you” by Publicis Conseil (France)

“Youtube Space Lab” by Aurotone (UK)

Discover the 20 finalists and the video of their campaigns here
2013 Jury members
Bettina Dorn,
Director Brand Partnership Central Europe, Warner Music Group (Germany)

Thomas Jamet,
President of Brand Content at UDECAM and CEO, Moxie (France)

Anthony Robinson,
President, Marketing Partnerships, International, Live Nation Entertainment (UK)

Zoe Stainsby,
Global Entertainment Music Marketing Manager, The Coca-Cola Company (USA/UK)

Erik Verheijen,
Broadcast Director, Wieden+Kennedy Amsterdam (Netherlands)

Steven Craenmehr,
Creative Director & Sonic Branding Specialist, MassiveMusic Branding (Netherlands)

Patrick Jöst,
SVP Licensing & Marketing International, BMG (Germany)

Alex Lavery,
Creative Director & Co-Founder, Pitch & Sync (UK)

Jeannette Perez,
VP, Music for Brands & Advertising/Licensing, Sony Music Entertainment (USA)
Key benefits in attending
Finalists to benefit from a free registration to midem

Finalists to receive visibility midem communication tools (newsletters, midem’s websites and blog, press releases)

Finalists to pitch their campaigns in front of a panel of judges, all actively involved in furthering the relationship between music and brands, and in front of midem audience

Finalists to be invited to the Music & Brands Lunch

The winners to benefit from additional exposure
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