The midem marketing campaign competition offers advertising, marketing and communication agencies, as well as record labels and artists’ managers, the opportunity to present their campaign in front of a qualified audience made up of record industry members, technology company executives, brands and members of the media.
Contagious, the ad industry’s authority on creativity & innovation, has picked the 10 finalists from among numerous submissions to midem. Of the submitted campaigns, 23% came from transport brands, 21% from major retail names, 19% technology brands, 17% from the luxury and beauty sector, 7% from entertainment, 7% leisure, 4% finance and 2% from institutions. These campaigns all have one thing in common: a strong musical element, either through the use of a synchronisation, artist/brand endorsement, live sponsoring, talent discovering or creating a record label.
The 10 chosen campaigns are:
- AIRTEL ONE8 - The Birth of a Music Revolution presented by ROCKSTAR4000 Music Entertainment (South Africa)
- “Carte Musique”presented by Euro RSCG C&O and The Hours (France)
- “Converse Rubber Tracks” presented by Cornerstone and Converse Inc (USA)
- “HTC Chacha Show” presented by Newcast – Vivaki (France)
- “Mein Tweet als Lied. Mit Vodafone” presented by Torben, Lucie und die gelbe Gefahr GmbH (Germany)
- “Plan B- Ballantine's” presented by Optimedia and Digital Novaemusik (Spain)
- “The Spa Therapy Album” presented by Pitch & Sync (UK)
- “The Station Sessions Summer Festival” presented by The Syllabus Agency (UK)
- “The Vaccines 'Wetsuit' Instagram Video” presented by Anomaly (UK)
- “American Express Unstaged” presented by Digitas and Momentum (USA)
The finalists will present their campaigns on Saturday 28 January in Cannes to midem participants and a jury made up of executives from the music industry, advertising agencies and brands, plus media personalities. The judges will give their opinions during the presentation session and then choose a winner, who will be announced as part of the programme of Visionary Monday.
The jury members are:
- Nick Bailey, Executive Creative Director, AKQA (Amsterdam)
- Ryan FitchMusic Producer, Saatchi & Saatchi (USA)
- Ryan FitchMusic Producer, Saatchi & Saatchi (USA)
- Steve Mullins, Content Director, brand-e. Biz (UK)
- Julie Nollet, International Communications Manager, Hennessy (France)
- Olivier Robert-Murphy, International Communications Manager, Hennessy (France)
This international competition rewards the most creative and innovative use of music/partnership with artists in a marketing campaign. Each campaign will be judged on its force and creativity, the relevance of its concept, as well as its results compared to its objectives.
The name of the winner will be disclosed on Monday, 30 January, during the new Visionary Monday’s programme. The winner will then have the opportunity to present the campaign in front of the conference’s participants.
More information about the marketing campaign competition