Interview: Spotify’s Chris Maples: Apps is “our biggest announcement since we launched”:
Chris Maples, UK managing director of the music streaming service, tells midemblog all about its new Spotify Apps offering, which enables developers to created add-on apps within Spotify’s desktop client. Game-changing!
William Higham: Music: Passion Point & Purchase Driver – exclusive white paper:
Consumer research & future trends consultancy The Next Big Thing‘s William Higham will moderate the Marketing Soundbox, a high level interactive music, technology and brands workshop at midem in January. To prepare for the workshop, he ran a survey of 1000 UK consumers, in collaboration with renowned online research agency OnePoll.
Emily Gonneau: It’s time artists took centre stage of the music business again:
Has the music industry been neglecting its source, namely artists? The manager of OK Go (EU), Emilie Chick and Carosel answers, in a first guest post for midemblog.
Richard Kirstein: How to make music & brand partnerships work:
Resilient Music's music+brands expert reports back on key learnings from a Music4.5 panel with PIAS, MusicDealers, Pizza Express & more.