This industry moves quickly, and it’s important to educate yourself in order to stay ahead of the competition. This year, midem academy offers a complete educational curriculum to teach aspiring artists, managers, and marketers the skills they need to succeed. Created in association with Berklee College of Music, midem academy provides concrete, practical training in several key areas of the modern music business.
The program is designed to be highly interactive. It features three modules with 14 different sessions led by high-profile industry experts, entrepreneurs, and Berklee educators. Come hear these leading minds share their knowledge, and gain useful advice that you can take home and apply immediately. midem academy is a unique learning opportunity that is not to be missed. The programme schedule includes:
Module 1: Entrepreneurship
Learn about the fundamentals of starting and running your music enterprise in these four courses. Peter Alhadeff (Berklee College of Music) will provide an understanding of how independent companies are financed in Financial Tools For Music Entrepreneurs. Dick Huey (Toolshed Inc.) will discuss emerging business models for music-based companies in New Entrepreneurial Models for Labels and Artists. Andrea Johnson (Berklee College of Music) will offer a broad overview with her forward-looking topic The New Music Industry. Finally, Konrad Sommermeyer (Guerilla Management) will focus on live performances with his course on Entrepreneurial Thinking: Music Management and the Business of Live Music.
Module 2: New Business Models
Hear experts in law, media, and technology discuss the role of new players in our ultra-connected music ecosystem. Martin F. Frascogna (Frascogna Entertainment Law) will look at how indie musicians can tap into a global audience in his session on International Strategy for Emerging Artists. Gerd Leonhard (The Futures Agency) will discuss the tactics artists can use to build an independent business in Going Direct: Making a Living with Music in a Connected World. Mike Masnick (Techdirt) offers insight into managing issues of intellectual property in Business Models Without A Crutch: How To Ignore Copyright & Still Make Money. And Mark Mulligan looks at the role of the label as a source of value in How to Get the Most from Record Labels in the Next Five Years.
Module 3: Marketing
Learn how to increase fan engagement through digital marketing tools, direct-to-fan platforms and social media strategy. Neil Cartwright (Media Junction) will explain how to leverage location-based applications in How to Get the Most out of Your Location Marketing & NFC Strategy. Ariel Hyatt (Cyber PR) knows that nobody is perfect, so she offers a useful class on how to Learn From Your Own Social Media Mistakes. Mike King (Berklee College of Music) takes an in-depth look at marketing from a D2F perspective with Cohesive Strategy: An Integrated Approach to Direct to Fan Marketing and Sales. Sarah Lewin (Music Ally) will focus on evaluating the effectiveness of a marketing plan with her presentation Measuring the Impact of Music Marketing Campaigns. Mayka Mei (Red Magnet Media) will provide tactics for identifying and leveraging hard-core fans in How to Find, Manage and Motivate your Superfans. Finally, Will Samson (Contagious Magazine) will discuss how artists can make deep, long-lasting fan connections in Music, Marketing and Meaningful Experiences.