The Marketing Soundboxis designed as an invitation-only VIP roundtable, to welcome 20 figures from the brands/agency, music & technology worlds, being all actively involved in their daily role in bridging the relationships between music, brands & technology further.
This roundtable will explore how best to put together a campaign involving these different players and industries, to take advantage of the huge opportunities offered today by the interface of artists, brands and technology - during a lively 3 hours carefully moderated.
How a partnership between music, brand & technology can be profitable for the three of them? Who owns what in these multi-party relationships? What media and marketing channels will prove most effective? What pitfalls need to be avoided? These are the key questions to be discussed within the Marketing Soundbox.
A 15 minute presentation will be issued by the moderator to all midem audience and three participants of the Marketing Soundbox, during the Visionary Monday (on January 30th), which will provide midem audience with the main learning of the Marketing Soundbox.
A report (‘white paper’) will be also delivered to all participants afterwards, analyzing the session, giving the main learning and key outcome to establish how to achieve of a successful music, brand & technology partnership.
In order to inform the Marketing Soundbox participants prior to the session, the moderator has developed a study named "Music: Passion Point & Purchase Driver", to quantify just how great impact music has on brand attitudes and purchase today. It is a survey run in collaboration with renowned online research agency OnePoll providing an understanding of people attitudes to music, how music affects marketing success, the relationship between music and technology purchase, and how music impacts brand perception and purchase.
Confirmed participants of the Marketing Soundbox are:
- Nick Bailey, Executive Creative Director, AKQA Amsterdam(Netherlands)
- Joe Belliotti, Director of Global Entertainment Marketing, The Coca-Cola Company(USA)
- Ronan Beirne, Global Marketing Innovation Director - Music & Data, Diageo (UK)
- Bertrand Bodson, SVP Global Digital Marketing, EMI Music (UK)
- Keri Cockrill, Director, Brand Entertainment, Research In Motion (USA)
- Amanda Feve, Planner, Wieden + Kennedy (Netherlands)
- Cliff Fluet, Partner, Media & Entertainment,Lewis Silkin (UK)
- Assia Grazioli-Venier, Brand Partnerships, Synch and Business Development Director, ATC Management (UK)
- Seth Jackson, Director of [PIAS] Media, [PIAS] Entertainment Group (UK)
- Thomas Jamet, Managing Director, Newcast – Vivaki (France)
- Laurence Le Ny, VP of Music Content, Orange (France)
- Lisa Lindahl, Head of European Entertainment Marketing, Puma (UK)
- Will Mills, Director Music & Content, Shazam Entertainment (UK)
- Panos Panay, Founder & CEO, Sonicbids (USA)
- Olivier Robert-Murphy, Global Head of New Business, Universal Music Group (UK)
- Jasmine Skee, Head of Music Sponsorship, O2 (UK)
- Ronnie Traynor, Partner, Vision Artists Ltd. (UK)
- Patrick Walker, Senior Director, YouTube Music, EMEA (UK)
The moderator of the session is: William Higham, Managing Director, The Next Big Thing (UK)