Focus on midemlab 2012: engaging and monetising audiences

14 Dec 2011

midemlab is the international pitch competition for the most innovative start-ups and apps developers.

Following the growing success of the first two editions, and to accompany the new midem positioning which encompasses technological companies from all sectors, midemlab 2012 expands and widen its scope to start-ups and app developers which are not necessarily music oriented. This year, applicants must propose digital innovations that help music and digital executives, artists and brands to reach, engage and/or monetise audiences.

Selected by an international panel of high-profile experts, the midemlab finalists will be given the opportunity to pitch their digital solutions to a jury of venture capitalists and potential business partners, with free coaching and mentoring offered this year to get prepared to the pitch.

The finalists – chosen by UK digital consulting company Music Ally and French specialist open innovation consultancy, bluenove – are:


Music Discovery, Recommandation & Creation

  • ChartsNow.mobi (UK) – mass market mobile music service
  • MPme by Apsmart (UK) – curated internet radio
  • musicplayr (Germany) – music discovery & blogging
  • Navegas (Germany) – connecting the world of music tool
  • Rexly (USA) – social discovery & recommendation
  • Songs2See by Fraunhofer (Germany) – music game development
  • SoshiGames (UK) – game-based social music discovery
  • Twusic by LemonLab (Belgium) – Twitter music application
  • Watzatsong (France) – crowdsourced music search engine
  • WhoSampled (UK) – music discovery

Marketing & Social engagement

  • BandApp (UK) – free instant artist app creation
  • Beloola by V-Cult (France) – social music service
  • CrowdSurfing by LiveOne Group (USA) – live content social viewing app
  • iPluggers (Netherlands) – worldwide digital radio promotion
  • OleaPark (France) – networking mobile application for events
  • Oocto by GeniusMonk (France) – crowdfunding & crowdsourcing music platform
  • Pipe (Germany) – file transfer for social networks
  • RockStar Motel (USA) – fan-centric music social network
  • Tastebuds.fm (UK) – dating based around music
  • Webdoc (Switzerland) – fan engagement

Direct to consumer sales and Content Monetisation

  • Cleeng (USA) – direct to consumer and content monetisation/li>
  • Getonic (Israel) – direct to consumer social ecommerce
  • Menyou (Sweden) – online sales and distribution tool
  • Musicsoft Arts (USA) – interactive music discovery, playback and sales
  • My Bee (France) – access control and dematerialized payment
  • Ondango (Germany) – Facebook commerce solution
  • SonicAngel (Belgium) – next generation crowdfunding label
  • TuneRights (Sweden) – stock market for music
  • Weezevent (France) – cloud ticketing service
  • WildChords by Ovelin (Finland) – guitar learning game

The jury members - comprising of leading investment firms, influential media & winners from previous editions - are:

  • Gilles Babinet, National Digital Council & Eyeka / Mxp4 / CaptainDash
  • Paul Brindley, Music Ally
  • Jeff Bronikowski, The Echo Nest
  • Micheal Burnett, H-Farm
  • Julien Codorniou, Facebook
  • Martin Duval, bluenove
  • Dave Haynes, SoundCloud
  • David Hyman, MOG
  • Michael Paull, Sony Music Entertainment
  • Emmanuel Seuge, The Coca-Cola Company
  • Mark Tluszcz,Mangrove Capital Partners
  • Eliot Van Buskirk
  • Paul Walborsky, GigaOM
  • Alex White, Next Big Sound
  • Frank Zorn, Groupon

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