ARE YOU BRAND EXPERIENCED?

    1. Event Date
      Tue, June 5
  1. Event Type
    Panel
  2. Event Theme
    Music & Brands
  3. Audience Type
    All
  4. Event
    Conferences

ARE YOU BRAND EXPERIENCED?

05-Jun-2018, 11:00 AM - 11:45 AM

Ca$h Factory (Salle de Presse)
Language:
English

Brands want to be people, people want to be brands. As millenials demand more meaning, brands need to lead the conversation to create more loyalty with this new audience. Music provides the value that brands need to connect on an emotional level, turning loyalty into advocacy, as well as differentiating themselves among competitors. 

This discussion will focus on how brands are capturing music’s unique power to provide exceptional experiences that hit the right note with consumers.

 

Followed by a Meet The Speakers session

 

Speakers

  • Meyer Georgia

    Speaker

      1. Event Date
        Tue, June 5
        • By Day
      2. Speaker Category
        Speaker

    Brand Partnership Director

    Boiler Room - UK

    As Brand Partnership Director with Boiler Room, Georgia looks after the Ballantine's Africa project, Google VR and programs + hosts the music...

  • Leullier Matthias

    Speaker

      1. Event Date
        Tue, June 5
      2. Speaker Category
        Speaker

    Deputy MD

    Live Nation / Spotlite - France

    Matthias Leullier start with modjo band as general manager. He created a Music Live Company with Salomon Hazot, called Nous Productions. Now, he is...

  • Shaw Allison

    Moderator

      1. Event Date
        Thu, June 7
      2. Speaker Category
        Speaker

    CEO

    Manic Monkee - USA

    Allison owns Manic Monkee, which works with artists and record producers and does consulting and brand alignment, experimental marketing and creative...

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