The Wonderful Playground Where Music & Brands Meet

    1. Event Date
      Sunday 5 June 2016
  1. Event Type
  2. Event Theme
    Sync & Brands

The Wonderful Playground Where Music & Brands Meet

05-Jun-2016, 12:00 PM - 01:00 PM

Label Summer Camp

[Followed by a "Meet The Speakers" Session]

As the effectiveness of traditional celebrity endorsements and product placements continue to erode, the need for smart, alternative ways of reaching internet-based niche audiences is only expected to increase in 2016 and beyond.  One of the best ways to implement those alternatives is through cohesive, focused alliances between brands and music, to the point where the one becomes indistinguishable from the other. It's a winning approach not only because it's more cost- effective than, but also because it doesn't look like, traditional advertising. A panel of experts from both sides of the aisle help you navigate new and successful strategies and diverse ways that brands and music can work together. 


At the end of the session, we will offer to the audience the opportunity to meet the speakers for 30 minutes, during 1on1 speedmeeting sessions of 5 minutes.


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