Speaker/Artist Profile

Cobo Leila

Job TitleExecutive Director of Latin content and programming

Company NameBillboard - USA


A Fulbright scholar from Cali, Colombia, Leila Cobo is the executive Editor for Latin Content and Programming for Billboard as well as a classical pianist and successful novelist and biographer.


Ms. Cobo is considered one of the world’s leading experts in Latin music and under her tenure, Billboard has expanded its coverage of Latin Music to unprecedented levels both on its print and digital platforms, including the launch of Spanish-language website Billboardenespanol.com. Today, Billboard is the only mainstream media platform in the world that covers Latin music on a daily basis. In November, Leila was selected as one of five honorees by the Latin Grammys’ inaugural Leading Latin Ladies ceremony.


Leila also works closely with broadcast partner Telemundo on the Billboard Latin Music Awards and programs the yearly Billboard Latin Music Conference, the largest gathering of the Latin music industry in the U.S. The conference is known for Cobo’s signature Q&A sessions with the top Latin artists in the world, including Enrique Iglesias, Pitbull, Ricky Martin, Gloria Estefan, Romeo Santos, Marc Anthony, Jenni Rivera and more.


A classical pianist and novelist, Ms. Cobo has a degree in piano performance (from Manahttan School of Music and concertized extensively before getting a Fulbright scholarship to attend the Annenberg School at the University of Southern California, where she obtained a master’s in communication management. She also has a journalism degree from Universidad Javeriana in Bogota.


She has published two award-winning novels with Grand Central Publishing/Hatchette (“Tell Me Something True,” for which she won the National Latino Book Award, and “The Second Time We Met”) and her biography on Jenni Rivera, published in March,, 2013, was the top-selling Spanish-language book in the country for nearly two months.   She also published “Apunta a las estrellas,” a guide for aspiring Latin artists, iand co-wrote “Una Vida,” the memoir of Puerto Rican diva Ednita Nazario, published in 2017 on Penguin.


Prior to Billboard, Leila wrote for the Los Angeles Times and was later the pop music critic at the Miami Herald and continues to contribute to various publications. She’s written liner notes for Ricky Martin, Shakira, Julio Iglesias and Selena among others. Among other accolades, she’s been named a South Florida Woman of Distinction, one of Latina’s Top 25 women in media and received a Premio Mujer Imagen in Miami.



About Billboard


Billboard is the world's most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry's most elite conference series and influencer eventsincluding the Power 100 and Women in Music - the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 6.1 million engaged actions in Q3 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard has a social media footprint of 14.8 million social followers across Facebook, Twitter, Instagram, and YouTube. Billboard magazine has published major news-generating covers recently including Ariana Grande, Nicki Minaj, Selena Gomez, Fifth Harmony, Justin Bieber, an open letter to Congress signed by 180+ of the music industry's biggest stars and executives. In December 2016, the Billboard Women in Music ceremony, which honored Madonna as Woman of the Year, was presented to a mass audience via Lifetime, the exclusive broadcast partner.

Conference Sessions


    07-Jun-2018, 11:00 AM - 11:30 AM, Worldwide Village

    The explosion of urban Latin and how collaborations have been instrumental in this rise. It’s indeed one of the biggest trends in the music currently, which is ...

    • Language: English
      1. Event
      2. Event Theme
        Country Focus

    07-Jun-2018, 11:30 AM - 12:00 PM, Worldwide Village

    From Calle 13 to Trending Topics, Visitante’s forward-thinking creative touch has deeply influenced today’s Latin music scene. An iconic multi-award winning son...

    • Language: English
      1. Event
      2. Event Date
        Thu, June 7
      3. Event Theme
        Country Focus

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