Daddy Yankee

Job TitleArtist & Founder

Company NameEl Cartel Records


Daddy Yankee remains one of the major influences in the music industry with more than 11 million albums and over 40 million followers though social media, nine Latin Music Billboard Awards and two Latin Grammys, among other prestigeous awards. Named as one of the Most Influential Hispanics globally by CNN and Time Magazine, he has enjoyed a successful career that has taken him from 2013 to the present to a world tour through Europe, Asia and the Middle East.


Daddy Yankee reached another turning point in his career as an artist of Latin Urban Music when his album “King Daddy”, released in 2014 and only available in digital format, reached the top spot on iTunes the same day of its release. This summer he is back with “King Daddy II”, whose first single “Siguéme y Te Sigo” set a new record in the Big Boss’ career and the urgan genre, with the most Top 10 singles in the 10 year history of Billboard.


Ten years after “Barrio Fino” became urban Latin music’s all time best-selling album and with it the single “Gasolina”, which pratically introduced the genre of reggeaton to the world, Daddy Yankee’s has launched his production company, El Cartel Records, the company’s Cagris Music Pusblishing and a film company. Yankee’s philanthropic work through “Daddy’s House” has been recognized by Billboard with the Spiriti of Hope Award. 

Conference Sessions

  • MARKETING DAY – Daddy Yankee: From Local to Global, the Power of Digital

    08-Jun-2017, 11:00 AM - 11:30 AM, Ca$h Factory - Palais des Festivals

    [Followed by a "Meet the Speakers" Session] Global superstar, pioneer of Reggaeton and true ambassador of Latin urban music, Daddy Yankee is without a doubt a ...

    • Language: English
      1. Event
      2. Event Date
        Thursday 8 June 2017
        • By Day
      3. Event Theme

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