MIDEM, the world’s music market, today announces that China will be the country of honour for its 2008 event. The 42nd MIDEM will be held from 27 – 31 January, in the Palais des Festivals, Cannes.

Organised in partnership with the Chinese Ministry of Culture, China will host the prestigious MIDEM Opening Night Party, which will take place on January 27 in the Martinez Hotel and will showcase a selection of top Chinese talent. The country’s huge potential for the music industry will be highlighted in a number of focused conferences bringing together Chinese government officials and industry executives. In response to the additional number of Chinese companies expected to attend MIDEM 2008, a dedicated country pavilion will be erected in the exhibition area.

“We are delighted to honour China at MIDEM’s 42nd edition and to offer insight into this vast market to our clients,” comments Dominique Leguern, MIDEM Director. “Chinese consumers are showing particular interest in mobile-delivered music products and the potential for growth in China is huge. MIDEM will not only allow our international clients to deepen their understanding of the Chinese market and make new business contacts, but it will also provide a showcase for exciting Chinese talent to the 10,000 music industry executives who attend the event.”

According to recent research* the Chinese entertainment and media market, including the music industry, is expected to grow from $90 billion in 2007 to $137 billion in 2010.

For more information on MIDEM please go to http://www.midem.com/

* Source PricewaterhouseCoopers.

Notes:

Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sector, GLOBAL ASSET for asset management professionals and GLOBAL CITY for urban management specialists.

Reed MIDEM is a division of Reed Exhibitions, the world’s leading organiser of exhibitions and conferences delivering over 460 events in 34 countries and serving 52 industries worldwide. For further information about Reed MIDEM visit http://www.reedmidem.com/

Press Department – Paris, France:
Jane GARTON, Press Manager – Tel: +33 (0)1 41 90 44 39
mailto:jane.garton@reedmidem.com
Mélanie AIGLE, Press Officer - Tel: +33 (0)1 41 90 49 95
mailto:melanie.aigle@reedmidem.com
Fax: +33 (0)1 41 90 67 24
http://www.midem.com/